Digital Experimentation & Optimization Lead

Aquent; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Health & vision plans

Dental plans

Pension with employer match

Sick leave

Job summary

Aquent is seeking a visionary digital experimentation leader to revolutionize user experiences and shape our digital platforms. You will drive testing strategy and own the testing program across multiple platforms.

You will lead A/B testing, UX research, and data-driven optimization using Adobe Target, GA4, and heatmapping tools, partnering with global teams to deliver measurable business impact.

Qualifications

• 3+ years of direct A/B testing and CRO experience.
• Hands-on with Adobe Target; able to manage platform setup, configuration and documentation.
• Advanced knowledge of UX data tools including heatmaps, session recording, and journey mapping.
• Experience with user feedback and testing platforms (Lyssna, UserTesting, Maze).
• Strong quantitative analytics; able to design hypotheses and report performance metrics.
• JS/jQuery or CSS familiarity for advanced testing processes.
• Proficiency with GA4 and GTM; coordinate tracking with development teams.
• Excellent communication and stakeholder management across time zones.
• Multilingual is a plus.

Responsibilities

• Own the A/B testing platform (Adobe Target) setup, configuration, and documentation; maintain governance.
• Design testing hypotheses with stakeholders; identify high-impact opportunities from analytics and user feedback.
• Execute and monitor A/B and multi-variant tests with clear metrics and rigorous methodology.
• Report testing performance and business impact; present findings to stakeholders.
• Collaborate with technical teams to implement tracking and understand test context.
• Establish governance for test documentation, version control, and post-test archiving.
• Monitor test configuration and data integrity to ensure reliable results.
• Manage user feedback platforms (Lyssna, UserTesting) to gather qualitative insights.
• Synthesize data into actionable insights and prioritize high-impact tests.
• Collaborate with cross-functional teams to ensure data flow from testing platforms to analytics.
• Troubleshoot analytics discrepancies and maintain data quality across systems.
• Communicate progress and learnings to stakeholders on a regular cadence.
• Support portfolio analysis and prioritization for testing opportunities.
• Partner with Product/Dev teams to align testing requirements.

Skills

CRO

A/B testing

Data analysis

Tools

Adobe Target

HotJar

Quantum Metric

Amplitude

Lyssna

UserTesting

Maze

GA4

Google Tag Manager

Google Analytics

Job description

Aquent is seeking a visionary digital experimentation leader to revolutionize user experiences and shape our digital platforms. You will drive testing strategy and own the testing program across multiple platforms.

You will lead A/B testing, UX research, and data-driven optimization using Adobe Target, GA4, and heatmapping tools, partnering with global teams to deliver measurable business impact.