Digital Director

WeComm; Manchester; On-site; GBP 120,000 - 180,000; Full time

Job summary

WeComm is seeking a senior Digital Director to own the digital strategy and drive ecommerce growth across online channels. You will lead a team spanning ecommerce, marketing, technology and CX, ensuring alignment with commercial goals and a data-driven approach.

You will oversee significant budgets, optimize digital performance, and champion omnichannel customer experiences. A strategic yet hands-on leader is essential in a fast-paced retail environment.

Qualifications

• Senior Digital, Ecommerce or Online Trading leadership experience in fashion, lifestyle, sportswear, retail or consumer-focused business.
• Proven track record of ecommerce revenue growth, customer acquisition and online profitability.
• Strong understanding of end-to-end ecommerce including digital trading, merchandising and omnichannel retail.

Responsibilities

• Develop and deliver the overall digital strategy aligning ecommerce, digital marketing, technology and customer experience with business objectives.
• Take full ownership of ecommerce trading and performance driving online revenue, conversion, traffic and profitability.
• Lead digital marketing and customer growth strategies across paid search, paid social, SEO, affiliates, CRM and retention with multi-million budgets.
• Drive omnichannel customer experience by optimizing website and app performance, personalisation, journeys and conversion.
• Champion data-led decision-making using insights, analytics and reporting to identify opportunities and maximise performance.
• Lead and develop high-performing digital, ecommerce and marketing teams and collaborate with senior stakeholders on digital transformation.

Skills

Digital strategy leadership

Ecommerce leadership

Performance marketing management

Data analytics & insights

People leadership

Tools

CRM tools

Analytics platforms

AI/Automation technologies

Job description

Our client is a leading UK omnichannel retailer operating at the intersection of fashion, sportswear and youth culture. With a strong established presence in the retail market, the business is continuing to invest in its digital capabilities, customer experience and ecommerce proposition to drive its next phase of growth.

This is a senior leadership opportunity for a commercially focused Digital Director to take ownership of the digital strategy, driving ecommerce growth, digital marketing performance, customer engagement and innovation across the business.

About the Role

• Develop and deliver the overall digital strategy, aligning ecommerce, digital marketing, technology and customer experience with wider business objectives.
• Take full ownership of ecommerce trading and performance, driving online revenue, conversion, traffic, average order value and profitability.
• Lead digital marketing and customer growth strategies across paid search, paid social, SEO, affiliates, CRM and retention, managing significant multi‑million-pound budgets.
• Drive a best‑in‑class omnichannel customer experience, optimising website and app performance, personalisation, customer journeys and conversion.
• Champion data‑led decision‑making, using customer insights, analytics and performance reporting to identify opportunities and maximise commercial performance.
• Lead, develop and inspire high‑performing digital, ecommerce and marketing teams, while working closely with senior stakeholders across the wider business to deliver digital transformation and innovation.

About the Person

• Extensive experience in a senior Digital, Ecommerce or Online Trading leadership role, ideally within fashion, lifestyle, sportswear, retail or a consumer‑focused business.
• A proven track record of delivering significant ecommerce revenue growth, customer acquisition and improved online profitability.
• Strong commercial and operational understanding of end‑to‑end ecommerce, including digital trading, merchandising, platform development and omnichannel retail.
• Experienced in leading substantial performance marketing budgets (£15m+) and delivering measurable ROI across multiple digital channels.
• A strategic yet hands‑on leader with strong knowledge of CRM, customer experience, data analytics and emerging technologies, including AI and automation.
• An influential people leader with the ability to build, develop and motivate high‑performing teams, influence senior stakeholders and thrive in a fast‑paced, commercially driven environment.