Digital Data Analyst: Drive Growth & Campaign Insights

Mitchells & Butlers; Park Central; Hybrid; GBP 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Hybrid working

Annual bonus

Staff discount 33%

Friends & Family discount 20%

Private medical

Pension

26 days leave

Free shares

Retail discounts

Wellbeing support

Zusammenfassung

Mitchells & Butlers in Birmingham City Centre (Hybrid Working) seeks a Digital Data Analyst to transform digital and customer data into actionable insights, guiding marketing performance and commercial outcomes across our brands.

You will design dashboards, analyse campaigns, partner with Customer Marketing and Brand teams, support segmentation, monitor KPIs, and help modernise our data landscape in a collaborative, data-driven environment.

Qualifikationen

• Advanced SQL skills with experience extracting, manipulating and analysing large datasets.
• Experience with business intelligence and visualisation tools (Power BI, Tableau, Qlik) and KPI frameworks.
• Ability to communicate complex analysis clearly to both technical and non-technical audiences.
• Strong stakeholder management and presenting insights to diverse teams.
• Knowledge of GDPR and data compliance best practices.
• Experience working with Customer Data Platforms (CDPs) and audience activation workflows.
• Exposure to predictive analytics or AI-powered analytics techniques.
• Experience analysing customer, CRM or digital marketing data.

Aufgaben

• Deliver actionable insights influencing strategic decisions across brands.
• Analyse digital, customer and campaign performance to identify trends and opportunities.
• Design, build and maintain dashboards, reports and visualisations.
• Partner with marketing teams to measure campaign effectiveness and optimise engagement.
• Support customer segmentation and audience activation initiatives.
• Monitor KPIs and provide clear performance reporting to stakeholders.
• Contribute to data analysis governance and best practices.
• Collaborate with external data partners on ongoing projects.
• Contribute to modernising the data landscape.

Kenntnisse

SQL

Stakeholder management

Communication

Analytical mindset

GDPR compliance

Customer analytics

Data-driven decision making

Campaign analysis

Tools

Power BI

Tableau

Qlik

Python

R

Jobbeschreibung

Mitchells & Butlers in Birmingham City Centre (Hybrid Working) seeks a Digital Data Analyst to transform digital and customer data into actionable insights, guiding marketing performance and commercial outcomes across our brands.

You will design dashboards, analyse campaigns, partner with Customer Marketing and Brand teams, support segmentation, monitor KPIs, and help modernise our data landscape in a collaborative, data-driven environment.