Commercial

Mitchells & Butlers; Park Central; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Annual bonus

Staff discount 33%

Friends & Family discount 20%

Private medical

Pension

26 days leave

Free shares

Retail discounts

Wellbeing support

Job summary

Mitchells & Butlers in Birmingham City Centre (Hybrid Working) seeks a Digital Data Analyst to transform digital and customer data into actionable insights, guiding marketing performance and commercial outcomes across our brands.

You will design dashboards, analyse campaigns, partner with Customer Marketing and Brand teams, support segmentation, monitor KPIs, and help modernise our data landscape in a collaborative, data-driven environment.

Qualifications

• Advanced SQL skills with experience extracting, manipulating and analysing large datasets.
• Experience with business intelligence and visualisation tools (Power BI, Tableau, Qlik) and KPI frameworks.
• Ability to communicate complex analysis clearly to both technical and non-technical audiences.
• Strong stakeholder management and presenting insights to diverse teams.
• Knowledge of GDPR and data compliance best practices.
• Experience working with Customer Data Platforms (CDPs) and audience activation workflows.
• Exposure to predictive analytics or AI-powered analytics techniques.
• Experience analysing customer, CRM or digital marketing data.

Responsibilities

• Deliver actionable insights influencing strategic decisions across brands.
• Analyse digital, customer and campaign performance to identify trends and opportunities.
• Design, build and maintain dashboards, reports and visualisations.
• Partner with marketing teams to measure campaign effectiveness and optimise engagement.
• Support customer segmentation and audience activation initiatives.
• Monitor KPIs and provide clear performance reporting to stakeholders.
• Contribute to data analysis governance and best practices.
• Collaborate with external data partners on ongoing projects.
• Contribute to modernising the data landscape.

Skills

SQL

Stakeholder management

Communication

Analytical mindset

GDPR compliance

Customer analytics

Data-driven decision making

Campaign analysis

Tools

Power BI

Tableau

Qlik

Python

R

Job description

Digital Data Analyst

Birmingham City Centre (Hybrid Working) | Permanent

Are you a data-driven analyst who thrives on uncovering insights, solving complex business challenges, and influencing commercial decisions through digital data?

At Mitchells & Butlers, we're home to some of the UK's most loved hospitality brands, including TobyCarvery, Miller & Carter, Harvester, All Bar One, O’Neill’s, and hundreds of iconic pubs and restaurants across the country. With over 1,600 locations, millions of guest interactions, and an ambitious digital transformation agenda, data has never been more important to our success.

We're looking for a Digital Data Analyst to join our growing Data & Analytics team and help us unlock the full value of our customer and digital data. This is a fantastic opportunity for an analytical, commercially minded professional who wants to work with large-scale datasets, modern analytics tools, and a diverse portfolio of household-name brands.

The Role

Reporting to the Data & Analytics Manager, you'll play a pivotal role in helping our Customer Marketing and Brand teams make smarter, data-led decisions. You'll transform complex digital and customer data into actionable insights, enabling improved marketing performance, stronger customer engagement, and enhanced commercial outcomes across our business.

This is an exciting opportunity to work at the intersection of data, digital marketing, customeranalytics, and commercial strategy, supporting both day-to-day performance optimisation and longer-term business initiatives.

You’ll be rewarded:

• Hybrid and flexible working arrangements.
• Annual bonus scheme.
• 33% discount across all Mitchells & Butlers brands.
• 20% Friends & Family discount for five nominated guests.
• Private medical plan.
• Pension scheme.
• 26 days annual leave.
• Free shares programme.
• High street retail discounts.
• Employee assistance programme and wellbeing support.

What You'll Be Doing in this Digital Data Analyst role:

• Deliver actionable insights that influence strategic and operational decision-making across our brands.
• Analyse digital, customer and campaign performance data to identify trends, opportunities and recommendations for growth.
• Design, build and maintain engaging dashboards, reports and visualisations that bring data to life.
• Partner with Customer Marketing, CRM and Brand Marketing teams to measure campaign effectiveness and optimise audience engagement.
• Support customer segmentation, targeting strategies and audience activation initiatives.
• Monitor key digital and customer KPIs, providing clear performance reporting to stakeholders.
• Help shape best practice in data analysis, reporting, visualisation and governance.
• Collaborate with external data and technology partners to support ongoing projects and innovation.
• Contribute to exciting initiatives that continue to evolve and modernise our data landscape.

What skills you will bring to this Digital Data Analyst role:

• Advanced SQL skills with experience extracting, manipulating and analysing large datasets.
• Strong experience with business intelligence and visualisation tools such as Power BI, Tableau, Qlik or similar.
• Experience creating scalable reporting solutions and meaningful KPI frameworks.
• Ability to communicate complex analysis clearly to both technical and non-technical audiences.
• Strong stakeholder management skills and confidence presenting insights to a range of teams.
• Analytical mindset with a passion for understanding customer behaviour and business performance.
• Knowledge of GDPR and data compliance best practices.
• Experience working with Customer Data Platforms (CDPs) and audience activation workflows.
• Knowledge of Python or R for analytics, automation or advanced data modelling.
• Exposure to predictive analytics, machine learning or AI-powered analytical techniques.
• Experience analysing customer, CRM or digital marketing data.

What makes Mitchells & Butlers a great place to work?

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences.Join us and be a part of a great team

Closing Date –15th October 2026 on 11.59pm

Compensation: Competitive salary