Digital Data Analyst

Mitchells & Butlers PLC; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid and flexible working

Annual bonus

33% discount across all Mitchells &But

20% Friends & Family discount

Private medical plan

Pension scheme

26 days annual leave

Free shares programme

High street retail discounts

Employee assistance programme

Job summary

Mitchells & Butlers PLC in Birmingham is seeking a Digital Data Analyst to turn digital and customer data into actionable insights that drive marketing performance and commercial outcomes across our brands.

You will build dashboards, partner with marketing teams, and help shape data governance and analytics practices in a hybrid working environment with a generous benefits package.

Qualifications

• Advanced SQL and large dataset analysis experience.
• Experience with BI tools and dashboard development.
• Ability to communicate insights to technical and non-technical audiences.
• Knowledge of GDPR and data governance best practices.

Responsibilities

• Deliver actionable insights to influence marketing and commercial decisions.
• Design, build and maintain dashboards and reports.
• Measure campaign effectiveness and audience engagement.
• Collaborate with marketing teams and external partners to modernise data landscape.

Skills

Advanced SQL

Analytics

Stakeholder management

Communication

Customer behaviour

GDPR knowledge

Python/R

Forecasting

Campaign analytics

Customer data platforms

Tools

Power BI

Tableau

Qlik

Job description

Birmingham City Centre (Hybrid Working) | Permanent

Are you a data-driven analyst who thrives on uncovering insights, solving complex business challenges, and influencing commercial decisions through digital data?

At Mitchells & Butlers, we're home to some of the UK's most loved hospitality brands, including Toby Carvery, Miller & Carter, Harvester, All Bar One, O’Neill’s, and hundreds of iconic pubs and restaurants across the country. With over 1,600 locations, millions of guest interactions, and an ambitious digital transformation agenda, data has never been more important to our success.

We're looking for a Digital Data Analyst to join our growing Data & Analytics team and help us unlock the full value of our customer and digital data. This is a fantastic opportunity for an analytical, commercially minded professional who wants to work with large-scale datasets, modern analytics tools, and a diverse portfolio of household-name brands.

The Role

Reporting to the Data & Analytics Manager, you'll play a pivotal role in helping our Customer Marketing and Brand teams make smarter, data-led decisions. You'll transform complex digital and customer data into actionable insights, enabling improved marketing performance, stronger customer engagement, and enhanced commercial outcomes across our business.

This is an exciting opportunity to work at the intersection of data, digital marketing, customer analytics, and commercial strategy, supporting both day-to-day performance optimisation and longer-term business initiatives.

You’ll Be Rewarded

• Hybrid and flexible working arrangements.


• Annual bonus scheme.


• 33% discount across all Mitchells & Butlers brands.


• 20% Friends & Family discount for five nominated guests.


• Private medical plan.


• Pension scheme.


• 26 days annual leave.


• Free shares programme.


• High street retail discounts.


• Employee assistance programme and wellbeing support.

What You'll Be Doing in this Digital Data Analyst role:

• Deliver actionable insights that influence strategic and operational decision-making across our brands.


• Analyse digital, customer and campaign performance data to identify trends, opportunities and recommendations for growth.


• Design, build and maintain engaging dashboards, reports and visualisations that bring data to life.


• Partner with Customer Marketing, CRM and Brand Marketing teams to measure campaign effectiveness and optimise audience engagement.


• Support customer segmentation, targeting strategies and audience activation initiatives.


• Monitor key digital and customer KPIs, providing clear performance reporting to stakeholders.


• Help shape best practice in data analysis, reporting, visualisation and governance.


• Collaborate with external data and technology partners to support ongoing projects and innovation.


• Contribute to exciting initiatives that continue to evolve and modernise our data landscape.

What skills you will bring to this Digital Data Analyst role:

• Advanced SQL skills with experience extracting, manipulating and analysing large datasets.


• Strong experience with business intelligence and visualisation tools such as Power BI, Tableau, Qlik or similar.


• Experience creating scalable reporting solutions and meaningful KPI frameworks.


• Ability to communicate complex analysis clearly to both technical and non-technical audiences.


• Strong stakeholder management skills and confidence presenting insights to a range of teams.


• Analytical mindset with a passion for understanding customer behaviour and business performance.


• Knowledge of GDPR and data compliance best practices.


• Experience working with Customer Data Platforms (CDPs) and audience activation workflows.


• Knowledge of Python or R for analytics, automation or advanced data modelling.


• Exposure to predictive analytics, machine learning or AI-powered analytical techniques.


• Experience analysing customer, CRM or digital marketing data.

What makes Mitchells & Butlers a great place to work?

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences.

Join us and be a part of a great team

Closing Date –15th October 2026 on 11.59pm