Digital Content Strategist

TN United Kingdom; Oxford; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Digital Content Strategist to lead the development of engaging digital content across platforms. This exciting role involves defining content strategies, enhancing customer experiences, and collaborating with various teams to optimize digital communication. You will play a pivotal role in shaping the company's digital presence and driving a 'digital first' culture. With a flexible working model and a commitment to employee wellbeing, this opportunity offers a chance to make a significant impact in a dynamic environment.

Benefits

Company Car or Car Allowance

Generous Bonus and Pension Schemes

Flexible Vacation and Time Off

Private Health and Dental Plans

Discounts on Gyms and Fitness Clubs

Qualifications

• 5+ years in content strategy and copywriting, preferably in an agency.
• Degree qualified in writing, journalism, or communications.

Responsibilities

• Define and execute content strategies for digital platforms.
• Collaborate with teams to improve customer journey and content workflows.

Skills

Content Strategy

Copywriting

UX Writing

SEO Concepts

Digital Content Management

Education

Degree in Communications

Equivalent Experience in Writing

Tools

Sitecore 10.x

Digital Asset Management Systems

Job description

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At Smith+Nephew, we design and manufacture technology that takes the limits off living!

The Digital Content Strategist defines, builds and structures the evolving overall digital content (including assets and user interactions) on the Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is hands on role - where you will be strategising and implementing with our small team and agency partners.

What will you be doing?

• Define the new content creation process for our digital platforms. Educate and support the internal organisation to build user friendly and dynamic content.
• Own the creation, development and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
• Improving internal production processes for crafting digital content, by collaborating practically in small teams and closely working with Marketing and Marcom. Definition of new content workflows in the CMS in collaboration with the technical teams.
• Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are novel and innovative.
• Be part of the global S+N.com web team, closely working together with the Web Customer Experience Director as well as with regional team members, internal editors, external design agencies and development teams.
• Create and help maintaining editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks and content migration plans to create consistency across our platforms.
• Support and participate in content conception and creation with global and local markets.

What does success look like?

The Digital Content Strategist takes the lead in enhancing customer satisfaction through guidance, driving engagement through excellent content and clear call-to-actions to optimise the digital customer journey. Your insights and experience will help drive a 'digital first' culture at Smith+Nephew.

Your background

• 5+ years of experience in content strategy, copywriting, UX writing, SEO concepts or related field, preferably in a agency setting.
• Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing or a similar field.
• Experience with Sitecore 10.x as Content Management System and Digital Asset Management System (DAM)
• Excellent knowledge of implementing content workflows and supporting a global organisation in producing innovative digital content.
• A mixture of big picture thinking, meticulous execution and enthusiastic content consulting.
• Understanding of standard methodologies in W3C, SEO and analytics.

We are open to hybrid, remote or office based working, provided you reside in the UK. Some meetings will occur at our Watford office so it's important that you can attend this office when needed.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

What we are offering you

• Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about our on our website ()
• Your Future: Company Car or Car Allowance,Generous bonus and pension Schemes, Save As You Earn share options.
• Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
• Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
• Flexibility : Hybrid Working Model (For most professional roles).
• Extra Perks: Discounts on Gyms and fitness clubs, Salary Sacrifice Bicycle and Car Schemes and many other Employee discounts.