Digital Content Strategist

Smith & Nephew; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

Life Unlimited.

At Smith+Nephew, we design and manufacture technology that takes the limits off living!

The Digital Content Strategist defines, builds and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is a hands-on role - where you will be strategising and implementing with our small team and agency partners.

What will you be doing?

• Define the new content creation process for our digital platforms. Educate and support the internal organisation to build user-friendly and dynamic content.
• Own the creation, development and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
• Improve internal production processes for crafting digital content, by collaborating practically in small teams and closely working with Marketing and Marcom. Definition of new content workflows in the CMS in collaboration with the technical teams.
• Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are novel and innovative.
• Be part of the global S+N.com web team, closely working together with the Web Customer Experience Director as well as with regional team members, internal editors, external design agencies and development teams.
• Create and help maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks and content migration plans to create consistency across our platforms.
• Support and participate in content conception and creation with global and local markets.

What does success look like?

The Digital Content Strategist takes the lead in enhancing customer satisfaction through guidance, driving engagement through excellent content and clear call-to-actions to optimise the digital customer journey. Your insights and experience will help drive a 'digital first' culture at Smith+Nephew.

Your background

• 5+ years of experience in content strategy, copywriting, UX writing, SEO concepts or related field, preferably in an agency setting.
• Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing or a similar field.
• Experience with Sitecore 10.x as Content Management System and Digital Asset Management System (DAM).
• Excellent knowledge of implementing content workflows and supporting a global organisation in producing innovative digital content.
• A mixture of big picture thinking, meticulous execution and enthusiastic content consulting.
• Understanding of standard methodologies in W3C, SEO and analytics.

We are open to hybrid, remote or office-based working, provided you reside in the UK. Some meetings will occur at our Watford office so it's important that you can attend this office when needed.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

What we are offering you

• Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about our Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
• Your Future: Company Car or Car Allowance, Generous bonus and pension Schemes, Save As You Earn share options.
• Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
• Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
• Flexibility: Hybrid Working Model (For most professional roles).
• Training: Hands-On, Team-Customised, Mentorship.
• Extra Perks: Discounts on Gyms and fitness clubs, Salary Sacrifice Bicycle and Car Schemes and many other Employee discounts.

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