Digital Content Strategist

Smith & Nephew; Reading; Hybrid; GBP 40,000 - 70,000; Full time

Job description

Life Unlimited.

At Smith+Nephew, we design and manufacture technology that takes the limits off living!

The Digital Content Strategist defines, builds, and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. It is a hands-on role where you will be strategising and implementing with our small team and agency partners.

What will you be doing?

• Define the new content creation process for our digital platforms. Educate and support the internal organisation to build user-friendly and dynamic content.
• Own the creation, development, and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
• Improve internal production processes for crafting digital content, collaborating practically in small teams and closely working with Marketing and Marcom. Define new content workflows in the CMS in collaboration with technical teams.
• Work with internal partners to improve the customer journey, tying together big ideas and concepts in engaging, innovative ways.
• Be part of the global S+N.com web team, working closely with the Web Customer Experience Director, regional team members, internal editors, external design agencies, and development teams.
• Create and maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans to ensure consistency across platforms.
• Support and participate in content conception and creation with global and local markets.

What does success look like?

The Digital Content Strategist leads efforts to enhance customer satisfaction through guidance, driving engagement with excellent content and clear call-to-actions, optimizing the digital customer journey. Your insights will help foster a 'digital first' culture at Smith+Nephew.

Background

• 5+ years of experience in content strategy, copywriting, UX writing, SEO concepts, or related fields, preferably in an agency setting.
• Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing, or a similar field.
• Experience with Sitecore 10.x as Content Management System and Digital Asset Management System (DAM).
• Excellent knowledge of content workflows and supporting a global organization in producing innovative digital content.
• A blend of big-picture thinking, meticulous execution, and enthusiastic content consulting.
• Understanding of W3C standards, SEO, and analytics methodologies.

We are open to hybrid, remote, or office-based working, provided you reside in the UK. Some meetings will occur at our Watford office, so attendance when needed is important.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

What we are offering you

• Inclusion, Diversity and Equity: Committed to welcoming, celebrating, and thriving on diversity. Learn more about our Employee Inclusion Groups.
• Your Future: Company Car or Car Allowance, Generous bonus and pension schemes, Save As You Earn share options.
• Work/Life Balance: Flexible vacation and time off, paid holidays, and volunteering hours to give back to communities.
• Your Wellbeing: Private health and dental plans, healthcare cash plans, income protection, life assurance, and more.
• Flexibility: Hybrid working model for most professional roles.
• Training: Hands-on, team-customized mentorship.
• Extra Perks: Discounts on gyms and fitness clubs, salary sacrifice bicycle and car schemes, and other employee discounts.

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