Digital Content Strategist

Digitalassetmanagementnews; Watford; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Digital Content Strategist to lead the development and execution of innovative content strategies across multiple digital platforms. This role is crucial in enhancing customer engagement and satisfaction through compelling content and effective digital communication. You will collaborate with various teams to optimize the digital customer journey by implementing effective content workflows and strategies. If you have a passion for content creation and a knack for strategic thinking, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of experience in content strategy and digital content creation.
• Degree qualified in a relevant field such as communications or marketing.

Responsibilities

• Define and implement the content strategy for digital platforms.
• Collaborate with teams to enhance customer journey and engagement.

Skills

Content Strategy

Copywriting

UX Writing

SEO Concepts

Digital Asset Management

Content Workflow Implementation

Education

Degree in Writing, Journalism, Literature, Communications, or Marketing

Tools

Sitecore 10.x

Job description

The Digital Content Strategist defines, builds and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is a hands-on role - where you will be strategizing and implementing with our small team and agency partners.

What will you be doing?

• Define the new content creation process for our digital platforms. Educate and support the internal organization to build user-friendly and dynamic content.
• Own the creation, development and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
• Improve internal production processes for crafting digital content, by collaborating practically in small teams and closely working with Marketing and Marcom. Define new content workflows in the CMS in collaboration with the technical teams.
• Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are novel and innovative.
• Be part of the global S+N.com web team, closely working together with the Web Customer Experience Director as well as with regional team members, internal editors, external design agencies and development teams.
• Create and help maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks and content migration plans to create consistency across our platforms.
• Support and participate in content conception and creation with global and local markets.

What does success look like?

The Digital Content Strategist takes the lead in enhancing customer satisfaction through guidance, driving engagement through excellent content and clear call-to-actions to optimize the digital customer journey. Your insights and experience will help drive a 'digital first' culture at Smith+Nephew.

Your background

• 5+ years of experience in content strategy, copywriting, UX writing, SEO concepts or related field, preferably in an agency setting.
• Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing or a similar field.
• Experience with Sitecore 10.x as Content Management System and Digital Asset Management System (DAM).
• Excellent knowledge of implementing content workflows and supporting a global organization in producing innovative digital content.
• A mixture of big picture thinking, meticulous execution and enthusiastic content consulting.
• Understanding of standard methodologies in W3C, SEO and analytics.

Employer: Smith+Nephew (@smithnephewplc)
Location: Watford / Remote, UK
Posted Date: 24/04/2025
Expiry Date: 24/08/2025
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Branding Technology, CMS / Creative / Content Operations
Ref: DN-JB-2305
Added by: DAM News Administrator