Senior Content Strategist to assist the in-house Marketing team with content strategies includi[...]

TN United Kingdom; London; Remote; GBP 30,000 - 60,000; Part time

Job description

Social network you want to login/join with:

Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing. - 0116013, London

col-narrow-left

Client:

S.i. Systems

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

c89556b9f261

Job Views:

10

Posted:

26.04.2025

Expiry Date:

10.06.2025

col-wide

Job Description:

Our Vancouver client is seeking a Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing.

18 months contract, Part time - maximum of 10-20 hours a week, depending on project requirements, and will work remote on an as- and when-requested basis.

Must Have:

• Content strategy and management: Minimum 7 years recent experience in content strategy, content management, or a related field, with a proven track record of developing and executing successful content strategies.
• Project management: Experience managing complex projects, including audits, content migrations, and multi-channel content initiatives.
• Content structure and organization: Proficiency in information architecture, structured content, and taxonomy design.
• Editorial standards and compliance: Knowledge of accessibility standards (e.g., WCAG) and best practices in SEO, brand voice, and style consistency.
• Technical familiarity: Working knowledge of content management systems (CMS), digital asset management (DAM) tools, and analytics platforms.
• Cross-functional collaboration: Proven experience working with marketing, product, UX, and design teams to align content with organizational goals.
• Analytical abilities: Strong skills in content auditing, performance analysis, and data-driven decision-making.
• Strategic thinking: Ability to develop and articulate content strategies that support business objectives and improve user experience.
• Degree in Communications, English, Marketing, or related field and/or post-secondary training in content strategy, user-centred design, or technical communication.

Responsibilities:

• Content audit and analysis: Conduct comprehensive audits of existing content across platforms, analyze content performance and user engagement metrics, review content for brand alignment, accessibility, SEO, and readability.
• Content planning and strategy development: Develop content strategies aligned with organizational goals, brand guidelines, and user needs. Identify target audiences and create personas. Establish content governance, including workflow, approval processes, and standards.
• Structured content and information architecture: Design and implement structured content approaches, organize information architecture, create content models, and manage content processes to ensure relevance and consistency. Define metrics for content effectiveness and analyze content analytics for future improvements.
• Stakeholder collaboration and education: Collaborate with marketing, design, and product teams to align content with goals. Educate teams on best practices, SEO, and accessibility to build internal expertise.
• Content accessibility and compliance: Ensure content meets accessibility standards (like WCAG) and legal requirements. Recommend practices for accessible content across media.
• Performance measurement and reporting: Develop KPIs for content performance, create reports, and use insights to optimize strategies and enhance content quality and relevance.