Digital Content Executive

JR United Kingdom; Watford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company seeks a proactive Digital Content Executive to optimize their e-commerce site and improve user journeys. The role involves managing content, enhancing site performance, and collaborating with teams to deliver impactful online experiences. Ideal candidates will have experience in web content management and SEO, along with strong project management and problem-solving skills.

Qualifications

• Experience in web content management like Shopify and email marketing software.
• Strong understanding of UI/UX principles for improving conversion rates.
• Experience implementing SEO on e-commerce sites.

Responsibilities

• Manage product listings and content updates on Shopify.
• Implement SEO strategies to improve site performance.
• Monitor sales performance and conversion metrics.

Skills

Web content management

SEO techniques

Project management

Attention to detail

Problem-solving skills

Tools

Shopify

Klaviyo

Adobe Photoshop

Adobe Illustrator

Job description

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Digital Content Executive, Watford, Hertfordshire

Client: AYMES | B-Corp

Location: Watford, Hertfordshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

9

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

AYMES is seeking a skilled and proactive Digital Content Executive to manage content across our Shopify-powered e-commerce site and content-rich B2B platforms. You will work at the heart of our digital operations, optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.

Key Responsibilities:

1. E-commerce Website & Content Management:

• Manage product listings, descriptions, pricing updates, and promotions within Shopify.
• Manage content updates, ensuring brand consistency and optimized UX.
• Implement structured content strategies to improve navigation, user experience, and conversion rates.
• Maintain inventory accuracy and coordinate with teams to ensure product availability.
• Develop and optimize landing pages for promotions, product launches, and marketing campaigns.
• Enhance site structure and user journeys to drive engagement and online sales.
• Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.

SEO & Performance Optimization:

• Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text.
• Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
• Use analytics tools to monitor performance and inform strategy.

Digital Project & Agency Coordination:

• Support briefing external agencies.
• Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement.
• Generate reports on content and e-commerce performance, providing data-driven recommendations.
• Create testing plans to optimize UX improvements.

Skills & Experience Required:

• Experience in web content management (e.g., Shopify, Squarespace) and email marketing software (e.g., Klaviyo).
• Understanding of UI/UX principles, especially for CRO.
• Experience with SEO techniques for e-commerce websites.
• Excellent project management skills.
• Attention to detail and problem-solving skills.
• Design skills using Adobe Photoshop and Illustrator.

Personal Attributes:

• Highly organized and detail-oriented.
• Ability to work independently and as part of a team.
• High level of integrity and professionalism.