Digital Content Executive

JR United Kingdom; Luton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company seeks a skilled Digital Content Executive located in Luton, Bedfordshire. The role involves managing e-commerce content, enhancing user experience, and implementing SEO strategies. The ideal candidate will collaborate with various teams to drive engagement and online sales through data-driven content management.

Qualifications

• Basic experience in Squarespace and Shopify.
• Solid understanding of UI/UX principles.
• Experience with SEO techniques for e-commerce websites.

Responsibilities

• Manage product listings, descriptions, pricing updates, and promotions within Shopify.
• Implement structured content strategies to improve navigation, user experience, and conversion rates.
• Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.

Skills

Web content management

SEO techniques

Project management

UI/UX principles

Adobe Photoshop

Adobe Illustrator

Job description

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Digital Content Executive, Luton, Bedfordshire

Client: AYMES | B-Corp

Location: Luton, Bedfordshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

9

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

AYMES Digital Content Executive Job Description

Role Title: Digital Content Executive

Reports to: Digital Platform Manager

Role Type: Contractor

The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.

Key Responsibilities:

• Manage product listings, descriptions, pricing updates, and promotions within Shopify.
• Manage content updates, ensuring brand consistency and optimised UX.
• Implement structured content strategies to improve navigation, user experience, and conversion rates.
• Maintain inventory accuracy and coordinate with teams to ensure product availability.
• Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
• Enhance site structure and user journeys to drive engagement and online sales.
• Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.

SEO & Performance Optimisation:

• Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
• Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
• Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.

Digital Project & Agency Coordination:

• Support on briefing external agencies.
• Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
• Generate reports on content and e-commerce performance, providing data-driven recommendations.
• Create tangible testing plans to test and optimise UX improvements.

Skills & Experience Required:

• Basic experience in web content management such as Squarespace and Shopify and Klaviyo or similar email marketing software.
• Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
• Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
• Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
• Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
• Design skills using Adobe Photoshop and Illustrator to create and edit web assets.

Personal Attributes:

• Highly organised and detail-oriented.
• Ability to work independently and as part of a team.
• High level of integrity and professionalism.