Digital Content Executive

JR United Kingdom; Hemel Hempstead; On-site; GBP 28,000 - 38,000; Full time

Job summary

A leading company in Hemel Hempstead is looking for a proactive Digital Content Executive. This role involves managing online content across e-commerce platforms and implementing strategies to enhance user experiences and conversion rates. Ideal candidates will possess a strong understanding of SEO, project management skills, and experience with design tools.

Qualifications

• Experience with web content management systems like Shopify and email marketing tools.
• Strong understanding of UI/UX principles, especially for conversion rate optimization.
• Experience with SEO techniques for e-commerce websites.

Responsibilities

• Manage product listings, descriptions, and promotions within Shopify.
• Implement structured content strategies to improve user experience.
• Conduct A/B testing to optimize layouts and product presentation.

Skills

Attention to detail

Problem-solving skills

Project management

Content optimization

Understanding of UI/UX principles

SEO techniques for e-commerce

Digital design skills

Tools

Shopify

Squarespace

Klaviyo

Adobe Photoshop

Adobe Illustrator

Job description

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Digital Content Executive, Hemel Hempstead

Client: AYMES | B-Corp

Location: Hemel Hempstead, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

9

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

AYMES is seeking a skilled and proactive Digital Content Executive to manage content across our Shopify-powered e-commerce site and content-rich B2B platform(s). You will work at the heart of our digital operations, optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.

Key Responsibilities:

• Manage product listings, descriptions, pricing updates, and promotions within Shopify.
• Manage content updates, ensuring brand consistency and optimized UX across platforms.
• Implement structured content strategies to improve navigation, user experience, and conversion rates.
• Maintain inventory accuracy and coordinate with teams to ensure product availability.
• Develop and optimize landing pages for promotions, product launches, and marketing campaigns.
• Enhance site structure and user journeys to drive engagement and online sales.
• Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.

SEO & Performance Optimization:

• Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text.
• Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
• Use analytics tools to monitor performance and inform strategy.

Digital Project & Agency Coordination:

• Support briefing external agencies.
• Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement.
• Generate reports on content and e-commerce performance, providing data-driven recommendations.
• Create testing plans to optimize UX improvements.

Skills & Experience Required:

• Experience with web content management systems like Shopify, Squarespace, and email marketing tools like Klaviyo.
• Understanding of UI/UX principles, especially for CRO.
• Experience with SEO techniques for e-commerce websites.
• Excellent project management skills.
• Attention to detail, problem-solving skills, and content optimization ability.
• Design skills using Adobe Photoshop and Illustrator.

Personal Attributes:

• Highly organized and detail-oriented.
• Ability to work independently and collaboratively.
• High integrity and professionalism.