Digital Content Executive

JR United Kingdom; Hounslow; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a skilled Digital Content Executive to enhance their e-commerce presence. The role involves managing content across platforms, optimizing user journeys, and implementing effective SEO strategies to drive engagement. Ideal candidates will have experience with web content management and strong project management skills, working independently and collaboratively on various marketing initiatives.

Qualifications

• Basic experience in web content management systems like Squarespace and Shopify.
• Experience with SEO techniques for e-commerce websites.
• Excellent project management skills and ability to handle multiple projects.

Responsibilities

• Manage product listings and descriptions within Shopify.
• Implement structured content strategies for improved navigation and conversions.
• Conduct A/B testing to optimize layouts and product presentation.

Skills

Web content management

UI/UX principles

SEO techniques

Project management

Attention to detail

Adobe Photoshop

Adobe Illustrator

Tools

Shopify

Google Analytics

Squarespace

Klaviyo

Job description

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Digital Content Executive, South West London

Client: AYMES | B-Corp

Location: South West London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 5

Posted: 31.05.2025

Expiry Date: 15.07.2025

Job Description:

AYMES is seeking a skilled and proactive Digital Content Executive to manage content across our Shopify-powered e-commerce site and our content-rich B2B platform(s). The role involves optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.

Key Responsibilities:

• Manage product listings, descriptions, pricing updates, and promotions within Shopify.
• Manage content updates, ensuring brand consistency and optimized UX across platforms.
• Implement structured content strategies to improve navigation, user experience, and conversion rates.
• Maintain inventory accuracy and coordinate with teams to ensure product availability.
• Develop and optimize landing pages for promotions, product launches, and marketing campaigns.
• Enhance site structure and user journeys to drive engagement and online sales.
• Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.

SEO & Performance Optimization:

• Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text.
• Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
• Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and inform strategy.

Digital Project & Agency Coordination:

• Support briefing external agencies.
• Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement.
• Generate reports on content and e-commerce performance, providing data-driven recommendations.
• Create testing plans to optimize UX improvements.

Skills & Experience Required:

• Basic experience in web content management systems like Squarespace, Shopify, and email marketing tools like Klaviyo.
• Understanding of UI/UX principles, especially for CRO.
• Experience with SEO techniques for e-commerce websites.
• Excellent project management skills and ability to handle multiple projects and deadlines.
• Attention to detail, problem-solving skills, and content optimization for search engines and users.
• Design skills using Adobe Photoshop and Illustrator.

Personal Attributes:

• Highly organized and detail-oriented.
• Ability to work independently and collaboratively.
• High integrity and professionalism.