Digital Content Executive

JR United Kingdom; Crawley; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in digital content solutions is seeking an experienced Digital Content Executive in Crawley. In this role, you will manage content for e-commerce and B2B platforms, focusing on optimizing user experiences, SEO, and performance analytics. This position requires a mix of content management skills and a strong understanding of digital marketing strategies.

Qualifications

• Basic experience in web content management such as Squarespace or Shopify.
• Solid understanding of UI/UX principles for creating landing pages.
• Experience with SEO techniques and content strategies.

Responsibilities

• Manage product listings and content updates in Shopify.
• Implement on-page SEO best practices and monitor performance.
• Coordinate with agencies and create reports on e-commerce performance.

Skills

Web content management

UI/UX principles

SEO techniques

Project management

Attention to detail

Design skills

Tools

Shopify

Adobe Photoshop

Adobe Illustrator

Google Analytics

Klaviyo

Job description

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Digital Content Executive, Crawley, West Sussex

Client: AYMES | B-Corp

Location: Crawley, West Sussex, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 5

Posted: 31.05.2025

Expiry Date: 15.07.2025

Job Description:

AYMES Digital Content Executive Job Description

Role Title: Digital Content Executive

Reports to: Digital Platform Manager

Role Type: Contractor

The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.

Key Responsibilities:

• E-commerce Website & Content Management: Manage product listings, descriptions, pricing updates, and promotions within Shopify. Manage content updates, ensuring brand consistency and optimized UX. Implement structured content strategies to improve navigation, user experience, and conversion rates. Maintain inventory accuracy and coordinate with teams to ensure product availability. Develop and optimize landing pages for promotions, product launches, and marketing campaigns. Enhance site structure and user journeys to drive engagement and online sales. Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.
• SEO & Performance Optimization: Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text. Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing. Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
• Digital Project & Agency Coordination: Support on briefing external agencies. Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement. Generate reports on content and e-commerce performance, providing data-driven recommendations. Create tangible testing plans to test and optimize UX improvements.

Skills & Experience Required:

• Basic experience in web content management such as Squarespace, Shopify, and Klaviyo or similar email marketing software.
• Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
• Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
• Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
• Strong attention to detail, problem-solving skills, and ability to optimize content for both search engines and users.
• Design skills using Adobe Photoshop and Illustrator to create and edit web assets.

Personal Attributes:

• Highly organized and detail-oriented.
• Ability to work independently and as part of a team.
• High level of integrity and professionalism.