Digital Communications Specialist

St Raphael's; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

St Raphael’s is seeking a digitally innovative communicator to shape and deliver the organisation’s digital communications. You will create, develop and optimise content across the website, social media and other digital channels, while working with colleagues to build awareness and engagement for the Hospice’s impact.

Responsibilities include testing and using analytics to inform future activity, delivering campaigns across email, social and web, and ensuring accessibility and SEO in all

Qualifications

• Experience creating engaging content for social media platforms (Facebook, Instagram, LinkedIn).
• Skilled online copywriting to promote the organisation’s work effectively.
• Experience delivering digital campaigns across social media, email and other channels.
• Experience planning and optimising paid digital advertising (social, YouTube, Google Ads).
• Experience running email marketing campaigns (Mailchimp).
• Good understanding of digital content strategy, accessibility standards and SEO.
• Strong CMS knowledge.
• Experience using analytics tools like GA4 and social insights to monitor performance and inform activity.

Responsibilities

• Create, develop and optimise engaging content across the website, social media and other digital channels.
• Deliver communications that build awareness, strengthen engagement and demonstrate impact of the Hospice.
• Use analytics and audience insight to test, learn and inform future activity.
• Collaborate with Fundraising and wider Hospice teams to deliver campaigns and content.

Skills

Social media content

Copywriting

Digital campaigns

Paid advertising

Email marketing

SEO and accessibility

CMS proficiency

Analytics GA4

Audience insight

Project collaboration

Learning mindset

Job description

St Raphael’s is seeking a digitally innovative communicator to shape and deliver the organisation’s digital communications. You will create, develop and optimise content across the website, social media and other digital channels, while working with colleagues to build awareness and engagement for the Hospice’s impact.

Responsibilities include testing and using analytics to inform future activity, delivering campaigns across email, social and web, and ensuring accessibility and SEO in all