Digital Communications Officer

Carrington Blake Recruitment; Greater London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A public sector organization is seeking a Digital Communications Officer in Greater London. The role involves managing digital channels and creating engaging content to support strategic council priorities. Key responsibilities include planning campaigns, video storytelling, and growing online audiences. Candidates should have a strong background in digital content creation and an understanding of GDPR and accessibility standards. This position promotes a collaborative environment, emphasizing continuous improvement and resident-focused communication.

Qualifications

• Experience in creating engaging digital content for various platforms.
• Ability to film, edit, and publish short-form video content.
• Familiarity with accessibility standards and GDPR requirements.

Responsibilities

• Plan and evaluate digital communications campaigns.
• Create compelling content across social media and email channels.
• Manage and grow audiences on digital platforms.
• Provide best-practice guidance on digital communications.

Skills

Digital content creation

Video editing

Social media management

Analytical skills

Job description

Job Description

Digital Communications Officer
Grade: PO2
Service Area: Communications and Campaigns
Directorate: Strategy and Programmes
Team: Digital Communications and Engagement
Reports to: Digital Communications and Engagement Manager
Direct Reports: None
Workstyle: Roaming (medium presence – approximately two days per week onsite)

Role purpose

The Digital Communications Officer plays a key role in engaging residents, staff and stakeholders through high-quality, creative digital content. The postholder will manage and develop the council’s digital channels, delivering targeted, accessible and impactful campaigns that support the council’s strategic priorities and ambition to make Islington a more equal borough. A major focus of the role is producing short-form, video-led content that brings council services and frontline work to life, helping to clearly demonstrate how the council delivers for its communities.

Key responsibilities

• Plan, deliver and evaluate digital communications campaigns aligned with the council’s Strategic Plan and key priorities.
• Create compelling digital content across social media, email marketing, website and intranet channels, including filming, editing and publishing short-form video content.
• Lead on video storytelling for campaigns such as Making it Happen, translating briefs into engaging narratives that showcase frontline services and real outcomes for residents.
• Manage and grow audiences across digital channels, particularly social media and email, using insight and analytics to improve performance and reach.
• Use digital tools and targeting techniques to engage diverse audiences, including seldom-heard communities.
• Help manage and moderate social media, website and email enquiries, responding in a timely and professional manner to protect the council’s reputation.
• Ensure all digital content meets accessibility standards, GDPR requirements and council brand guidelines.
• Support the coordination, rationalisation and governance of the council’s website, intranet and microsites, ensuring clear objectives and user-focused design.
• Work collaboratively with communications colleagues, service teams, senior officers and external suppliers to deliver integrated, joined-up campaigns.
• Provide digital communications advice and best-practice guidance to colleagues across the organisation.
• Monitor, evaluate and report on digital performance, including social media, web and email analytics, and use insight to inform future activity.
• Attend site visits, meetings and events, including occasional evenings and weekends, with time off in lieu.
• Contribute to print publications and their associated digital channels as required.

Leadership and ways of working

• Act as a role model for high-quality, inclusive and effective digital communications.
• Work collaboratively across teams and services, embodying the council’s values of being collaborative, ambitious, resourceful and empowering.
• Support a culture of continuous improvement, innovation and resident-focused communication.

Compliance and governance

• Ensure all work complies with legal, regulatory and policy requirements, including accessibility legislation, GDPR and health and safety.
• Contribute to effective use of communications budgets and resources, ensuring value for money.