Digital Channels Manager

The Methodist Church in Britain; City of Westminster, Leeds; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

30 days annual leave + bank holidays

Pension scheme

Cycle to work scheme

Salary sacrifice schemes

Travel season ticket loans

Family-friendly policies

Flexible and agile working principles

Staff networks

Job summary

NHS Alliance is recruiting a digital channels manager to run its website, email marketing and social media operation. The postholder owns the digital roadmap, manages key suppliers and platforms, and delivers major projects to time and budget.

The role also line manages the senior digital channels officer and supports HealthCommsPlus, focusing on accessibility and security across channels. Experience delivering complex digital projects, CMS management and leading agency relationships is

Qualifications

• Extensive experience delivering complex digital projects with multiple stakeholders.
• Experience developing and implementing digital channel strategies.
• Experience managing website CMS systems and leading agency relationships.
• Experience analysing data to improve performance.
• Experience managing tender processes and procurement exercises.
• Track record of managing people, including support, development and performance management.

Responsibilities

• Manage the day-to-day running and strategic improvement of the website, email marketing and social media systems.
• Act as product owner for the website, email marketing platform and social media management system.
• Develop and deliver a digital roadmap focused on business goals, user needs, accessibility and security.
• Deliver major digital projects with internal and external stakeholders on time, to budget and to specification.
• Oversee and maintain digital processes and policies, including out-of-hours arrangements for critical incidents.
• Provide strategic advice to optimise and grow the organisation's digital channels.
• Support staff to use digital channels through best practice, analytics and training.
• Line manage the senior digital channels officer.

Skills

Digital project management

Digital strategy development

Stakeholder management

Data analysis

Tender/procurement processes

People management

Tools

CMS platforms

CRM systems

Google Tag Manager

Job description

The NHS Alliance is recruiting a digital channels manager to run its website, email marketing and social media operation. The postholder owns the digital roadmap, manages key suppliers and platforms, and delivers major projects to time and budget. The role also line manages the senior digital channels officer and supports the HealthCommsPlus communications agency. Fit rests on extensive experience of complex digital projects, CMS management and leading agency relationships.

What the job involves

• Manage the day-to-day running and strategic improvement of the website, email marketing and social media systems
• Manage key suppliers, acting as product owner for the website, email marketing platform and social media management system
• Develop and deliver a digital roadmap focused on business goals, user needs, accessibility and security
• Deliver major digital projects with internal and external stakeholders on time, to budget and to specification
• Oversee and maintain digital processes and policies, including out-of-hours arrangements for critical incidents
• Provide strategic advice to optimise and grow the organisation's digital channels
• Support staff to use digital channels through best practice, analytics and training
• Act as technical support for staff on the website, email marketing and social scheduling systems, alongside the senior digital channels officer
• Carry out regular evaluation and data analysis with the senior digital channels officer
• Maintain working relationships with the CRM and IT teams
• Support HealthCommsPlus, including specialist communications support, client account management and commercial activity, subject to business need
• Line manage the senior digital channels officer

What’s required

Experience

• Extensive experience delivering complex digital projects with multiple internal and external stakeholders
• Experience developing and implementing digital channel strategies
• Extensive experience managing website CMS systems and leading agency relationships on maintenance and technical development
• Experience analysing data and sharing insight across an organisation to improve performance
• Solid experience managing tender processes and procurement exercises
• Track record of managing people, including support, development and performance management

Skills & knowledge

• Excellent digital skills, with a good understanding of SEO, AEO, UX, analytics, testing, digital design and social media
• Knowledge of CRM, email marketing systems, social media channels, Google Tag Manager, tracking and analytics
• Ability to work flexibly across high-level strategic and operational or transactional activity at the same time

Nice to have

• Experience of working within healthcare communications, a membership body and/or a communications agency

What’s offered

• 30 days annual leave plus bank holidays
• Pension scheme
• Cycle to work scheme
• Salary sacrifice schemes
• Travel season ticket loans
• Family-friendly policies
• Flexible and agile working principles
• Staff networks