Digital Engagement Lead

The Methodist Church in Britain; London Borough of Harrow; On-site; GBP 42,000 - 64,000; Full time

Job summary

London Borough of Harrow is seeking an experienced communications professional to lead strategic communications, marketing and digital engagement across the Harrow Borough-Based Partnership. The role focuses on shaping campaigns, overseeing the Healthy Harrow platform, and connecting residents with services and trusted health information.

You will work with senior leaders, NHS and voluntary sector partners to improve reach and tackle health inequalities, using audience insight and evaluation to

Qualifications

• Proven experience leading strategic communications, marketing and engagement campaigns from planning to evaluation.
• Experience managing websites, digital platforms and online engagement channels.
• Experience using audience insight, research, analytics and performance data to inform decisions.
• Experience commissioning, managing and monitoring external suppliers, contracts or communications services.
• Experience building partnerships across organisational boundaries.

Responsibilities

• Lead the development and delivery of strategic communications, marketing and digital engagement across the Harrow Borough-Based Partnership.
• Lead partnership-wide communications strategies, campaigns and digital engagement initiatives.
• Oversee the ongoing development of the Healthy Harrow platform and associated digital channels.
• Ensure digital content is high-quality, accessible and engaging, connecting residents with services and support.
• Help residents access clear, trusted health information and promote healthier behaviours.
• Use audience insight, data and evaluation to improve campaign performance and engagement with public health priorities.
• Work with senior leaders, programme leads and partners to align communications with shared health and wellbeing priorities.
• Build partnerships across local government, the NHS and the voluntary sector.

Skills

Strategic communications

Digital engagement

Stakeholder engagement

Campaign management

Data-driven decisions

Tools

Website management

Analytics platforms

Job description

This newly created post sits in the Public Health team at the London Borough of Harrow and covers strategic communications and digital engagement across the Harrow Borough-Based Partnership. The work centres on shaping partnership-wide campaigns and overseeing the Healthy Harrow platform and its digital channels, using audience insight and evaluation to improve reach. It is distinct for bringing council, NHS and voluntary sector partners together to tackle health inequalities. Candidates need proven experience of leading campaigns and managing digital platforms.

What the job involves

• Lead the development and delivery of strategic communications, marketing and digital engagement across the Harrow Borough-Based Partnership
• Lead partnership-wide communications strategies, campaigns and digital engagement initiatives
• Oversee the ongoing development of the Healthy Harrow platform and associated digital channels
• Ensure digital content is high-quality, accessible and engaging, connecting residents with services and support
• Help residents access clear, trusted health information and promote healthier behaviours
• Use audience insight, data and evaluation to improve campaign performance and engagement with public health priorities
• Work with senior leaders, programme leads and partners to align communications with shared health and wellbeing priorities
• Build partnerships across local government, the NHS and the voluntary sector

What’s required

Experience

• Proven experience leading strategic communications, marketing and engagement campaigns from planning to evaluation
• Experience managing websites, digital platforms and online engagement channels
• Experience using audience insight, research, analytics and performance data to inform decisions
• Experience commissioning, managing and monitoring external suppliers, contracts or communications services
• Experience building partnerships across organisational boundaries

Skills & knowledge

• Knowledge of communications, marketing and digital engagement principles, including behaviour change
• Ability to develop and deliver integrated communications and engagement strategies with measurable impact
• Strong digital content development skills
• Strong written and verbal communication for diverse audiences
• Excellent stakeholder engagement and influencing skills
• Knowledge of accessibility standards, digital inclusion, health inequalities and health literacy

Other

• Ability to manage multiple projects, competing priorities and deadlines
• Ability to identify innovation opportunities and manage communications and reputational risks