Digital Channels Manager

NHS Jobs; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Hybrid work

Job summary

NHS Jobs in London seeks an experienced digital channels manager to oversee website, email marketing and social media platforms. You will own the digital roadmap and collaborate with CRM and IT teams to align with business goals, accessibility, and security.

You will work with HealthCommsPlus and staff to promote best practices, provide analytics and training, and offer practical support across digital channels. Hybrid work with some office attendance is available.

Responsibilities

• Day-to-day management and strategic improvement of digital systems (website, email marketing and social media).
• Manages supplier relationships, overseeing technical support and ongoing development work.
• Acts as product owner for website, email marketing platform and social scheduling system.
• Maintains internal relationships with CRM and IT teams.
• Develops and implements a digital roadmap focusing on goals, user needs, accessibility and security.
• Oversees digital processes and policies, including out-of-hours incident arrangements.
• Supports staff to use digital channels through sharing best practice, analytics and training.
• Collaborates with the senior digital channels officer on technical support for systems.
• Works with the senior digital channels officer on regular evaluation and data analysis.
• Supports HealthCommsPlus development and client management as needed.

Job description

Day-to-day management and strategic continuous improvement of digital systems, specifically focused on website, email marketing and social media channels and management systems. Manages relationships with key suppliers, overseeing technical support, continuous improvement and strategic development work; also acts as product owner the website, email marketing platform and social media management system. Maintains important internal relationships with colleagues in the CRM and IT teams. Develops and implements a digital roadmap, maintaining a focus on business goals, user needs, accessibility and security. Oversees and maintains digital processes and policies, including out-of-hours arrangements for critical incidents. Supports staff across the business to make better use of digital channels through sharing best practice, analytics and training. Alongside the senior digital channels officer, acts as technical support for staff across the organisation on website, email marketing and social scheduling systems. Work collaboratively with the senior digital channels officer on regular evaluation and data analysis. Support the development and delivery of the organisations communications agency, HealthCommsPlus. This could include providing specialist communications support, client account management and other commercially oriented activities, subject to business need.

Ealing / Hybrid (some office attendance required)