Digital Channels Lead: Strategy, Content & Growth

Wellcome Trust; United Kingdom; Hybrid; GBP 49,000 - 61,000; Full time

Job summary

Wellcome Trust in the United Kingdom is seeking an experienced digital communications professional to join the Corporate Affairs team and take a leadership role in our digital channel strategy.

You will lead social media strategies, oversee external digital channels, coordinate content creation across the website and social platforms, and work with the Digital Marketing Manager on paid campaigns, using analytics to optimise performance.

Qualifications

• Experience managing digital channels for a large, complex organisation.
• Proven track record developing and delivering social media strategies across multiple platforms.
• Experience leading website content projects, including content audits and working with product and development teams to deliver website enhancements.
• Experience using analytics and audience insights to measure performance and inform content strategy.
• Experience managing agencies, freelancers or external partners while balancing multiple priorities.

Responsibilities

• Lead the development and delivery of Wellcome's social media channel strategies, ensuring each channel has a clear audience, purpose and content approach.
• Oversee Wellcome's external digital channels, ensuring content is timely, accessible, accurate and aligned with organisational priorities.
• Lead the planning, creation, commissioning and editing of digital content across the website and social platforms.
• Collaborate with the Digital Marketing Manager to deliver effective paid digital content and campaigns.
• Use analytics, social listening and audience insights to optimise performance and identify opportunities for growth.
• Lead website content planning and governance, working with internal teams and external partners to deliver improvements and enhancements.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Skills

Experience managing digital channels

Social media strategy

Website content management

Analytics and audience insights

Managing agencies / freelancers

Job description

Wellcome Trust in the United Kingdom is seeking an experienced digital communications professional to join the Corporate Affairs team and take a leadership role in our digital channel strategy.

You will lead social media strategies, oversee external digital channels, coordinate content creation across the website and social platforms, and work with the Digital Marketing Manager on paid campaigns, using analytics to optimise performance.