Digital and Trade Marketing Manager

Candy Hoover Group S.r.l.; England; Hybrid; GBP 50,000; Full time

Job summary

A leading domestic appliance company in the UK is seeking a Digital and Trade Marketing Manager to drive initiatives for Hoover and Haier brands. This pivotal role combines trade and digital marketing strategies, focusing on optimizing product visibility and in-store activations. Candidates should possess extensive experience in marketing data utilization and have strong analytical skills. The position offers a salary of £50,000 DOE plus various benefits, including hybrid working options and development support, to enhance your career in a vibrant workplace environment.

Benefits

£50,000 DOE

Bonus

Pension Contribution

BUPA

Life Cover

25 Days Holiday (+ statutory bank holidays)

Employee Assistance Program

Training support schemes

Discounts on products

Qualifications

• Extensive experience in Trade Marketing and Digital Marketing.
• Experience in Consumer Appliances, Consumer Electronics, or Retail.
• Ability to develop business plans to meet trade channel objectives.

Responsibilities

• Lead planning and execution of trade marketing initiatives.
• Drive performance through data-led decisions and creative execution.
• Conduct regular reviews of trade channel targets.

Skills

Trade Marketing

Digital Marketing

Analytical skills

Strategic insight

Collaboration

Tools

GfK

Job description

Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in the UK and Ireland. As we grow our business, we are now looking for a new Digital and Trade Marketing Manager to support the growth of our Hoover Floorcare and Haier Kitchen Appliances brands.

As Digital and Trade Marketing Manager, you’ll lead the planning and execution of trade marketing initiatives that bring our brands to life across every retail channel; online, offline, and omnichannel. This is a high-impact, cross-functional role, responsible for shaping how our products show up, sell through, and win in the market. By blending strategic insight, in-store and digital shelf expertise, and an understanding of shopper behaviour, you’ll ensure that every pound invested delivers measurable growth and brand advantage. From optimising the digital shelf and delivering best-in‑class product visibility online, to developing compelling in‑store activations that convert shoppers at the point of purchase, this role is hands‑on and central to delivering the commercial and brand objectives of the SDA business. You’ll drive performance through data‑led decisions, creative execution, and strategic collaboration, turning trade marketing into a key growth lever for the business.

Benefits

• £50,000 DOE
• Bonus
• Pension Contribution
• BUPA
• Life Cover
• 25 Days Holiday (+ statutory bank holidays)
• Employee Assistance Program
• Training support schemes to aid your development
• Brilliant discounts on our products and access to Reward Gateway which offers a wide range of retailer discounts

With extensive experience in both Trade Marketing and Digital Marketing, gained within Consumer Appliances, Consumer Electronics, Consumer Durables, FMCG or Retail, you’ll have the ability to develop business plans to meet the key trade channel objectives. With experience using marketing data (e.g. GfK) to support plans and decision making, you’ll also have excellent analytical skills and experience in insight management. You’ll use your planning and organisational skills to ensure regular and effective reviews of trade channel targets and progress. A collaborative team player, you’ll also be responsible for supporting the wider team on new digital and marketing initiatives.

You’ll be based at our fantastic Birchwood Park office (WA3 6XG) with hybrid working available (3 days office / 2 days home).

If you’re an individual who wants a role that offers true ownership and accountability, then apply today!

With the strength of our brands behind you, a culture of high-performance that motivates you and the freedom to drive your career your way, our shared ambition will inspire you and delight every customer.

Our future. In your hands. Apply now.