Digital Analytics Implementation Analyst

Harnham; Birmingham; On-site; GBP 49,500 - 60,500; Full time

Job summary

A leading hospitality brand in Birmingham is looking for an experienced Implementation Analyst to enhance their Customer Data & Digital Analytics function. You will own the tagging and data layer implementation across digital platforms, ensuring data accuracy and driving analytics capabilities. Candidates should have proven experience with Tag Management Systems, ideally Google Tag Manager, and strong communication skills. This is a full-time position offering a competitive salary of up to £55,000 plus benefits.

Qualifications

• Proven experience with Tag Management Systems, ideally Google Tag Manager.
• Hands-on knowledge of GA4, Firebase, or similar analytics tools.
• Experience with mobile app tracking is highly desirable.
• Strong communication skills and ability to collaborate across technical and non-technical teams.

Responsibilities

• Own the tagging and data layer implementation roadmap across web and app.
• Partner with product and development teams to define and deliver tracking requirements.
• Manage a third-party tagging partner and oversee related budgets.
• Conduct regular data quality reviews and ensure best practices in GTM container management.
• Support A/B and multivariate testing initiatives by ensuring tracking accuracy and reliability.

Skills

Tag Management Systems

GA4

Firebase

Mobile app tracking

Communication skills

Job description

A leading hospitality brand in Birmingham is looking for an experienced Implementation Analyst to enhance their Customer Data & Digital Analytics function. You will own the tagging and data layer implementation across digital platforms, ensuring data accuracy and driving analytics capabilities. Candidates should have proven experience with Tag Management Systems, ideally Google Tag Manager, and strong communication skills. This is a full-time position offering a competitive salary of up to £55,000 plus benefits.