Digital Analyst

Harnham; Birmingham; Hybrid; GBP 50,000 - 62,000; Full time

Job summary

Harnham is seeking a Digital Analytics Lead to own measurement strategy across websites, campaigns, digital products and customer journeys, translating business goals into measurable questions while balancing strategic thinking with hands‑on technical work.

You will translate objectives into KPI structures, design data layers, and collaborate with developers, product, BI and data teams to embed analytics, governance and privacy practices.

Qualifications

• Strong commercial experience leading digital measurement strategy.
• Ability to translate business needs into KPI structures and analytics requirements.
• Hands-on expertise with GA4 and GTM, including data layers and event design.

Responsibilities

• Lead measurement strategy across websites, campaigns, digital products and customer journeys.
• Translate business objectives into measurement frameworks, KPI structures and actionable analytical questions.
• Design tracking strategies, data layers, data taxonomy and reporting specifications.
• Collaborate with developers, agencies, product, BI and data teams to embed measurement throughout digital delivery.
• Lead analytics governance, consent management and data quality practices.
• Investigate tracking and data quality issues and ensure analytics solutions remain scalable and privacy conscious.
• Turn complex digital data into recommendations that influence priorities and improve performance.
• Manage and develop a digital analytics specialist while acting as a trusted analytics partner to senior stakeholders.

Skills

Digital measurement strategy

GA4

Google Tag Manager

Data layers

Stakeholder management

Tools

GA4

Google Tag Manager

BigQuery

Job description

Predominantly remote - Birmingham/London (1x day per quarter)

An opportunity to take ownership of digital measurement strategy in a highly visible role spanning analytics, technology and business decision-making. You will combine strategic thinking with hands‑on technical expertise, defining how digital performance is measured while influencing stakeholders and developing analytics capability.

The Company

They are an established organisation operating across the UK with an international reach. Data and analytics play an important role in understanding performance and supporting better decisions. They offer a flexible, hybrid working environment, with Birmingham serving as the primary office location.

The Role

As Digital Analytics Lead, you will:

• Lead measurement strategy across websites, campaigns, digital products and customer journeys.
• Translate business objectives into measurement frameworks, KPI structures and actionable analytical questions.
• Design tracking strategies, event taxonomies, data layer requirements and reporting specifications.
• Work with developers, agencies, product, BI and data teams to embed measurement throughout digital delivery.
• Lead analytics governance, consent management and data quality practices.
• Investigate tracking and data quality issues and ensure analytics solutions remain scalable and privacy conscious.
• Turn complex digital data into recommendations that influence priorities and improve performance.
• Manage and develop a digital analytics specialist while acting as a trusted analytics partner to senior stakeholders.

Your Skills & Experience

You will need:

• Strong commercial experience leading digital measurement strategy and designing analytics solutions.
• Hands‑on expertise with GA4 and Google Tag Manager, including data layers, event design, tracking implementation, QA and troubleshooting.
• Experience turning business challenges into measurement frameworks, KPIs and analytics requirements.
• Knowledge of BigQuery and how measurement supports downstream data models, BI and reporting.
• Experience collaborating with developers, agencies, product teams, marketers and data specialists.
• Strong stakeholder management and communication skills across technical and non-technical audiences.

What They Offer

• Salary up to £56,000, dependent on experience.
• Permanent, full-time position.
• Hybrid working with Birmingham as the primary office location.
• Opportunity to own digital measurement strategy and influence organisation-wide approaches to analytics.
• People management and continued professional development within data and analytics.