Web Analyst

Harnham; Manchester; Hybrid; GBP 30,000 - 34,000; Full time

Job summary

Harnham in Manchester is seeking an aspiring Web Analyst to join a growing analytics function, working with GA4, SQL, BigQuery and CRO initiatives to improve digital performance.

You will gain hands-on exposure to experimentation, data-driven optimisation, and stakeholder engagement within a supportive environment.

The role offers hybrid working with two days per week in the Manchester office, providing clear opportunities for career progression and development in digital analytics.

Qualifications

• Strong working knowledge of GA4.
• Commercial experience within web analytics or digital data.
• Good SQL skills with large datasets.
• Strong analytical and problem-solving capabilities.
• Ability to communicate insights clearly to both technical and non-technical stakeholders.
• Experience translating data into actionable recommendations.
• Experience with CRO, experimentation, or website optimisation methodologies.

Responsibilities

• Analyse website performance and user behaviour using GA4.
• Support A/B testing and experimentation programmes through data analysis and insight generation.
• Evaluate test outcomes and provide recommendations to improve website performance.
• Identify optimisation opportunities across digital customer journeys.
• Query and manipulate data using SQL and BigQuery.
• Produce reports, dashboards, and actionable insights for stakeholders.
• Collaborate with digital, marketing, and product teams to support business objectives.
• Utilise modern analytics and AI tools to enhance analysis and productivity.

Skills

GA4

SQL

BigQuery

CRO

Stakeholder comms

Tools

Google Tag Manager

Job description

This is an excellent opportunity for an aspiring Web Analyst to join a growing analytics function where you'll work with GA4, SQL, BigQuery, and CRO initiatives to improve digital performance. You'll gain hands‑on exposure to experimentation, stakeholder engagement, and data‑driven optimisation within a supportive and collaborative environment.

The Company

They are a large, established organisation with a strong focus on digital transformation, analytics, and continuous improvement. With a significant online presence and ongoing investment in data capabilities, they are committed to using insight to enhance customer experiences and business performance. Their Data & Insights team plays a key role in shaping digital strategy and driving evidence‑based decision‑making across the organisation.

The Role

You will support the web analytics and conversion rate optimisation function, helping stakeholders understand website performance and identify opportunities for improvement.

Responsibilities include:

• Analyse website performance and user behaviour using GA4
• Support A/B testing and experimentation programmes through data analysis and insight generation
• Evaluate test outcomes and provide recommendations to improve website performance
• Identify optimisation opportunities across digital customer journeys
• Query and manipulate data using SQL and BigQuery
• Produce reports, dashboards, and actionable insights for stakeholders
• Collaborate with digital, marketing, and product teams to support business objectives
• Utilise modern analytics and AI tools to enhance analysis and productivity

Your Skills & Experience

• Strong working knowledge of GA4
• Commercial experience within web analytics or a broader analytics role with exposure to digital data
• Good SQL skills and experience working with large datasets
• Strong analytical and problem‑solving capabilities
• Ability to communicate insights clearly to both technical and non‑technical stakeholders
• Experience translating data into actionable recommendations
• Experience with Google Tag Manager (GTM)
• Exposure to BigQuery
• Knowledge of CRO, experimentation, or website optimisation methodologies

What They Offer

• Salary of £30,000 to £34,000 depending on experience
• Hybrid working, with 2 days per week in their Manchester office
• Exposure to leading web analytics, experimentation, and optimisation projects
• Opportunity to develop expertise in GA4, BigQuery, SQL, and digital analytics
• Clear career progression within a growing analytics function
• Supportive team culture with investment in professional development and learning