Customer Insights Analyst

Harnham; Leeds; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Private health insurance

Life assurance

Company pension scheme

25 days annual leave

Volunteer day

Cycle to work

Season ticket loan

Career development opportunities

Job summary

Harnham hires a Marketing Analytics professional to join its Leeds-based data function. You will blend customer insights with performance analysis to influence marketing strategy and commercial outcomes.

You will develop dashboards, use Power BI/Tableau, and apply Python for analysis, presenting findings to stakeholders to drive data-driven decisions across campaigns and initiatives.

Qualifications

• Strong commercial experience within marketing analytics and customer analytics.
• Experience building dashboards and data visualisations for stakeholders.

Responsibilities

• Analysing customer behaviour, loyalty, retention, and purchasing trends.
• Developing dashboards and data visualisations using Power BI, Tableau, Looker, or similar tools.
• Presenting insights and recommendations to stakeholders in a clear and engaging way.
• Building reports and presentations that translate complex data into actionable business outcomes.

Skills

Marketing analytics

Customer analytics

Advanced Excel

Python

Dashboard development

Power BI

Tableau

Looker

Stakeholder presentations

Tools

Power BI

Tableau

Looker

GA4

DV360

Adobe Analytics

Job description

Looking for a role where you can combine marketing analytics, customer insights, and data visualisation to influence business decisions? This is an excellent opportunity to join a growing data function where your analysis will directly shape marketing performance, customer strategy, and commercial outcomes.

The Company

They are a well-established organisation with a specialist data and analytics team at the centre of the business. Working across a diverse portfolio of projects, they help stakeholders unlock value from customer and marketing data through advanced analytics and insight-led decision making. They foster a collaborative culture where analytical thinking, innovation, and professional development are encouraged. This role offers exposure to a wide range of industries, datasets, and business challenges.

The Role

You will work across customer and marketing analytics projects, helping stakeholders understand behaviour, optimise performance, and make data-driven decisions.

Responsibilities include:

• Analysing customer behaviour, loyalty, retention, and purchasing trends
• Evaluating marketing effectiveness across digital and paid media channels
• Developing dashboards and data visualisations using Power BI, Tableau, Looker, or similar tools
• Conducting detailed analysis to identify trends, opportunities, and performance drivers
• Presenting insights and recommendations to stakeholders in a clear and engaging way
• Building reports and presentations that translate complex data into actionable business outcomes
• Supporting wider analytics initiatives, strategic projects, and product development activities
• Working with both internal teams and external stakeholders to deliver impactful insight-led solutions

Your Skills & Experience

• Strong commercial experience within marketing analytics and customer analytics
• Advanced Excel skills, including data manipulation, analysis, and pivot tables
• Experience using Python for data analysis and insight generation
• Strong dashboard development and data visualisation capabilities
• Experience presenting insights through PowerPoint and stakeholder-facing presentations
• Understanding of marketing KPIs such as ROAS, CTR, CPL, conversion rate, and campaign performance metrics
• Ability to identify patterns in data and translate findings into strategic recommendations
• Strong communication skills with the ability to explain technical concepts to non-technical audiences
• Exposure to tools such as Google Ads, Meta, LinkedIn, GA4, Adobe Analytics, DV360, or similar marketing platforms would be beneficial
• A curious, problem-solving mindset with the ability to manage multiple projects effectively

What They Offer

• Private health insurance
• Life assurance
• Company pension scheme
• 25 days annual leave
• Paid volunteering day each year
• Cycle to work scheme
• Season ticket loan
• Clear opportunities for career development within a growing analytics function
• Exposure to a broad range of analytical challenges and stakeholders