Design Lead, In-House Creative Studio | Hybrid

BT plc; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

10% on target annual bonus

Private GP 24/7 for you and family

Pension scheme – 5% you + 10% company

Holiday purchase scheme

Discounted BT products

Job summary

BT plc in London is seeking a Design Lead to head the in-house creative agency team, delivering exceptional visual work across brand touchpoints. You will manage a team of designers, maintain brand consistency, and collaborate with cross-functional partners to elevate campaigns.

You will guide design direction, mentor junior designers, and ensure high-quality output across digital, print, social, outdoor, and retail channels, while balancing budget and timelines in a fast-paced environment.

Qualifications

• Strong previous experience in graphic design or visual design roles.
• Experience in managing or leading design teams.
• Strong portfolio demonstrating design excellence across multiple channels and formats.
• Experience working on integrated campaigns from concept through to execution.
• Background working on major consumer brands, ideally in telecommunications or technology.
• Proven track record of maintaining brand consistency across diverse applications.
• Experience managing design production and working with suppliers.
• Demonstrable experience mentoring or developing junior designers.

Responsibilities

• Creative direction
• Work in genuine creative partnership with a Copywriter to develop integrated campaign ideas where the concept drives both the visual and verbal thinking equally.
• Generate bold, culturally relevant ideas that scale across channels while bringing fresh creative thinking to briefs.
• Design direction & leadership: Lead the design execution of campaigns and brand work, translating concepts into visual design.
• Set design standards and quality benchmarks for all visual work, defining what excellent design looks and feels like.
• Partner with the Principal Creative at ideation stage, contributing original concepts and ideas.
• Design excellence & problem solving: Oversee design production across digital, print, social, outdoor, retail; maintain consistency across formats.
• Find creative solutions when briefs have constraints or budget/timeline challenges.

Skills

Graphic design

Design leadership

Brand governance

Campaign experience

Telecommunications brands

Supplier management

Mentoring juniors

Motion design

Tools

Adobe Creative Suite

Figma

InDesign

Job description

BT plc in London is seeking a Design Lead to head the in-house creative agency team, delivering exceptional visual work across brand touchpoints. You will manage a team of designers, maintain brand consistency, and collaborate with cross-functional partners to elevate campaigns.

You will guide design direction, mentor junior designers, and ensure high-quality output across digital, print, social, outdoor, and retail channels, while balancing budget and timelines in a fast-paced environment.