Demand & Integrated Marketing Specialist

JR United Kingdom; Bradford; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading global industrial manufacturing company is seeking a Demand & Integrated Marketing Specialist based in the UK. This remote position (with occasional travel) offers a chance to influence marketing strategies and engage with innovative teams. Ideal candidates will have over 7 years of experience and strong analytical skills, ready to drive impactful programs globally.

Qualifications

• 7+ years of experience in demand marketing.
• Proven analytical skills with experience in KPI setting and performance tracking.

Responsibilities

• Develop integrated marketing programs for end-users and channel partners.
• Deliver targeted email campaign strategies and manage global campaign strategies.
• Lead the global reporting process and support integrated campaign performance reviews.

Skills

Creative brief writing

Project management

Stakeholder management

Analytical skills

Tools

Salesforce

Adobe/Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Bradford

Client: ECS Resource Group

Location: Bradford, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams to help drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including creating targeted content and lead nurturing programs.
• Work with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to provide an ideal customer journey and reach annual KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal platform experts and creative teams (agency or internal design). This facilitates the development of key messaging and value propositions that resonate with end users, channel partners, and sales teams.
• Drive project success through meticulous planning, timeline management, and proactive stakeholder engagement, including alignment and expectation management across global and regional leaders.
• Lead the global reporting process for the top 12 prioritized countries, ensuring timely monthly updates to the Bowler report with actuals across key metrics.
• Support integrated campaign performance reviews, ensuring timely report completion and sharing of learnings.
• Collaborate with area teams to establish and align activation plans with relevant KPIs supporting global targets.

Qualifications:

• 7+ years of experience
• Experience in creative brief writing, project and stakeholder management
• Proven analytical skills (KPI setting, performance tracking) with experience using Salesforce, Adobe/Google Analytics, and similar tools; Eloqua experience is a plus.