Demand Generation Specialist

JR United Kingdom; Leeds; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A dynamic technology company is seeking a Demand Generation Specialist to create impactful multi-channel campaigns. This hands-on role involves designing marketing strategies to drive lead acquisition and support revenue growth. The ideal candidate will have proven experience in demand generation within a B2B SaaS environment and strong digital marketing skills.

Qualifications

• Proven experience in demand generation and revenue marketing within a B2B SaaS or tech environment.

Responsibilities

• Design, execute, and optimise full-funnel marketing campaigns across various channels.
• Monitor and analyse campaign performance, providing actionable insights.

Skills

Analytical mindset

Communication

Proficiency with CRM tools

Digital marketing channels

Tools

HubSpot

Salesforce

Job description

Social network you want to login/join with:

Demand Generation Specialist, leeds, west yorkshire

col-narrow-left

Client:

Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

leeds, west yorkshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

12.05.2025

Expiry Date:

26.06.2025

col-wide

Job Description:

Job Title: Demand Generation Specialist

Location: Hybrid, 2-3 days in Leeds City Centre

The Opportunity:

Are you a data-driven marketer with a passion for creating impactful, multi-channel demand generation campaigns? We are seeking an experienced Demand Generation Specialist to join a dynamic and growing technology company. This is a hands-on role where you will design and execute high-performing marketing strategies to drive lead acquisition, nurture prospects, and support revenue growth.

Key Responsibilities:

• Design, execute, and optimise full-funnel marketing campaigns across digital, paid media, email, webinars, and social channels.
• Develop and implement lead nurture strategies, ensuring efficient movement of prospects through the sales funnel.
• Create compelling messaging and content tailored to target personas and buyer journeys.
• Manage and optimise digital marketing channels, including SEO, PPC, paid social, and email marketing.
• Monitor and analyse campaign performance, providing actionable insights to drive continuous improvement.

About You:

• Proven experience in demand generation and revenue marketing within a B2B SaaS or tech environment.
• Strong understanding of digital marketing channels (SEO, PPC, email marketing, social media).
• Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
• Analytical mindset with experience in marketing analytics and reporting.
• Excellent communication skills, both written and verbal.
• Proactive, adaptable, and comfortable working in a fast-paced environment.