Demand Generation Manager

JR United Kingdom; Northampton; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A rapidly growing technology company is seeking an experienced Demand Generation Marketing Manager for their Manchester office. The role involves building strategic campaigns and collaborating across various teams to enhance lead generation in a B2B SaaS environment. The ideal candidate should possess proven experience in demand generation, exceptional analytical skills, and a flair for creativity.

Qualifications

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• Track record of building campaigns that engage and convert B2B audiences.
• Ability to demonstrate ROI for marketing spend and resources.

Responsibilities

• Building strategic campaigns to capture new leads.
• Collaborate with Marketing, Product and SDR teams.
• Measure, analyse and report on campaign performance.

Skills

Campaign Management

Analytical Skills

Project Management

Creative Thinking

Job description

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Demand Generation Marketing Manager (SaaS)

Hybrid - Manchester office - Fully flexible

A rapidly growing technology company with offices in the UK & USA, is seeking an experienced Demand Generation Manager to join their Manchester based team.

Key Responsibilities:

• Building strategic campaigns to capture new leads into the central database
• Collaborate with Marketing, Product and SDR teams on account segmentation
• Measure, analyse and report on campaign performance
• Work with the wider Marketing team to monitor our marketing 'health’
• Establish yourself as a core member of the Marketing engine, working with the broader Marketing and SDR teams to ensure that knowledge is shared and retained, enabling the team to focus on the highest-impact work

Key Attributes:

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• A track record of building and managing ** campaigns that engage and convert B2B audiences.**
• Exceptional ability to present and rationalise ideas using clear storytelling and strategic thinking.
• Highly analytical and data-driven, with the ability to demonstrate ROI for all marketing spend and resources.
• Outstanding project management skills with a flair for multitasking and thriving in fast-paced environments.
• A creative mind with the ability to develop innovative solutions and approaches to demand generation.