Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Milton Keynes; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading software company is seeking a Demand Generation Manager to drive B2B lead generation strategies. This role involves planning and executing impactful marketing campaigns while working closely with various teams to enhance performance. Ideal candidates will have experience in the B2B SaaS industry and a strong analytical approach to measuring ROI and pipeline contributions.

Qualifications

• 3 years of experience in a pure Demand Generation role.
• Hands-on experience with HubSpot.
• Experience in B2B SaaS/Software industry.

Responsibilities

• Plan, execute & report on Demand Generation campaigns.
• Build and optimise workflows and lead nurturing in HubSpot.
• Analyse and optimise campaign performance.

Skills

Demand Generation

Pipeline Creation

Performance Marketing

Data-driven Mindset

Tools

HubSpot

Job description

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Demand Generation Manager (£75-80k OTE, Software), Milton Keynes

Client:

Location: Milton Keynes

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

Salary: Up to £65k basic with 20% performance bonus

Work Arrangement: Hybrid – two days a week in London office (Tues & Thurs)

Employment Type: Full-time | Permanent

Interview Process: 3 Stage Interview Process

Target Offer Date: 30th June

Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business expanding across Europe & the US.

What You’ll Do:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

What We’re Looking For:

• 3 years of experience in a pure Demand Generation or performance marketing role, with a strong focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in the B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
• Data-driven mindset with a strong focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Based within commutable distance to London, with occasional travel to Ireland for team meetings or industry events