Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Derby; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

A leading company in the B2B Software sector is seeking a Demand Generation Manager to spearhead lead generation strategies. This role requires a dynamic individual with hands-on experience in marketing, particularly in demand generation, to contribute to the company’s expansion across Europe and the US. You will collaborate with various teams, manage campaigns, and focus on metrics for successful pipeline creation in a hybrid working environment.

Qualifications

• Minimum 3 years in Demand Generation or performance marketing.
• Experience with HubSpot workflows and reporting.
• Background in B2B SaaS/Software/Tech Services.

Responsibilities

• Plan, execute & report on Demand Generation campaigns.
• Build and optimise workflows in HubSpot.
• Analyse and optimise campaign performance.

Skills

Pipeline creation

Performance marketing

Data-driven mindset

Lead nurturing

Collaboration with teams

Tools

HubSpot

Job description

Demand Generation Manager (£75-80k OTE, Software), Derby

Client: Confidential

Location: Derby, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

Salary: Up to £65k basic with 20% performance bonus

Work Arrangement: Hybrid – two days a week in London office (Tues & Thurs)

Employment Type: Full-time | Permanent

Interview Process: 3 Stage Interview Process

Target Offer Date: 30th June

Our client is a high-growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This role offers an excellent opportunity to own and scale lead generation strategies in a dynamic B2B SaaS environment expanding across Europe & the US.

Key Responsibilities:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

Candidate Requirements:

• Minimum 3 years of experience in a pure Demand Generation or performance marketing role, with a focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
• Data-driven mindset with a focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Located within commuting distance to London, with occasional travel to Ireland for meetings or industry events