Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Coventry; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

A leading software company in the Fintech segment is seeking a Demand Generation Manager to drive lead generation and campaign strategy. This full-time position, based in Coventry with a hybrid work model, offers a competitive salary up to £80k OTE with a performance bonus. The role involves managing campaign strategies, collaborating with diverse teams, and utilising HubSpot for marketing efficiencies.

Qualifications

• At least 3 years in Demand Generation or performance marketing.
• Hands-on experience with HubSpot.
• Background in B2B SaaS/Software/Tech Services.

Responsibilities

• Plan, execute, and report on Demand Generation campaigns.
• Analyse and optimise campaign performance.
• Collaborate with content, design, and digital teams.

Skills

Demand Generation

Performance Marketing

HubSpot

Data-Driven Mindset

Job description

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Demand Generation Manager (£75-80k OTE, Software), Coventry

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Client:

Location:

Coventry, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

Salary: Up to £65k basic with 20% performance bonus

Work Arrangement: Hybrid – two days a week in London office (Tues & Thurs)

Employment Type: Full-time | Permanent

Interview Process: 3 stages

Target Offer Date: 30th June

Our client is a high-growth, privately owned business operating in the B2B Software space within the Fintech segment. They are hiring a Demand Generation Manager to join their growing Marketing team. This is a great opportunity to own and scale lead generation in a fast-evolving B2B SaaS company expanding across Europe & the US.

Responsibilities:

• Plan, execute, and report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

Requirements:

• At least 3 years of experience in a pure Demand Generation or performance marketing role, with a focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in B2B SaaS/Software/Tech Services industry, preferably with long sales cycles and complex buyer journeys
• Data-driven mindset with a focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Located within commuting distance to London, with occasional travel to Ireland for meetings or industry events