Demand Generation Manager

JR United Kingdom; Birmingham; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A rapidly growing technology company, with offices in the UK and USA, is looking for a Demand Generation Marketing Manager to join their team in Manchester. This role involves building strategic campaigns to capture new leads while collaborating with various teams to ensure marketing effectiveness. Candidates should have proven experience in B2B SaaS demand generation, strong analytical skills, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• Track record of managing campaigns that engage and convert B2B audiences.
• Outstanding project management skills with a flair for multitasking.

Responsibilities

• Building strategic campaigns to capture new leads into the central database.
• Collaborate with Marketing, Product and SDR teams on account segmentation.
• Measure, analyse and report on campaign performance.

Skills

Demand Generation Marketing

B2B Marketing

Analytical Skills

Project Management

Creative Thinking

Job description

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Demand Generation Marketing Manager (SaaS)

Hybrid - Manchester office - Fully flexible

A rapidly growing technology company with offices in the UK & USA, is seeking an experienced Demand Generation Manager to join their Manchester based team.

Key Responsibilities:

• Building strategic campaigns to capture new leads into the central database
• Collaborate with Marketing, Product and SDR teams on account segmentation
• Measure, analyse and report on campaign performance
• Work with the wider Marketing team to monitor our marketing 'health’
• Establish yourself as a core member of the Marketing engine, working with the broader Marketing and SDR teams to ensure that knowledge is shared and retained, enabling the team to focus on the highest-impact work

Key Attributes:

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• A track record of building and managing ** campaigns that engage and convert B2B audiences.**
• Exceptional ability to present and rationalise ideas using clear storytelling and strategic thinking.
• Highly analytical and data-driven, with the ability to demonstrate ROI for all marketing spend and resources.
• Outstanding project management skills with a flair for multitasking and thriving in fast-paced environments.
• A creative mind with the ability to develop innovative solutions and approaches to demand generation.