Demand Generation Manager

JR United Kingdom; Leicester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A rapidly growing technology company is seeking an experienced Demand Generation Marketing Manager to join their Manchester-based team. The role involves building strategic campaigns, collaborating with various teams, and utilizing analytical skills to drive successful marketing initiatives in a hybrid work environment.

Qualifications

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• A track record of building and managing campaigns that engage B2B audiences.
• Exceptional ability to present and rationalise ideas with clear storytelling.

Responsibilities

• Building strategic campaigns to capture new leads into the central database.
• Collaborate with Marketing, Product, and SDR teams on account segmentation.
• Measure, analyse, and report on campaign performance.

Skills

Demand Generation Marketing

Project Management

Analytical Skills

Storytelling

Creativity

Job description

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Demand Generation Marketing Manager (SaaS)

Hybrid - Manchester office - Fully flexible

A rapidly growing technology company with offices in the UK & USA, is seeking an experienced Demand Generation Manager to join their Manchester based team.

Key Responsibilities:

• Building strategic campaigns to capture new leads into the central database
• Collaborate with Marketing, Product and SDR teams on account segmentation
• Measure, analyse and report on campaign performance
• Work with the wider Marketing team to monitor our marketing 'health’
• Establish yourself as a core member of the Marketing engine, working with the broader Marketing and SDR teams to ensure that knowledge is shared and retained, enabling the team to focus on the highest-impact work

Key Attributes:

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• A track record of building and managing ** campaigns that engage and convert B2B audiences.**
• Exceptional ability to present and rationalise ideas using clear storytelling and strategic thinking.
• Highly analytical and data-driven, with the ability to demonstrate ROI for all marketing spend and resources.
• Outstanding project management skills with a flair for multitasking and thriving in fast-paced environments.
• A creative mind with the ability to develop innovative solutions and approaches to demand generation.