Demand Generation Marketing Manager

Michael Page; Newbury; On-site; GBP 55,000 - 59,000; Full time

Benefits offered by this job

Car allowance

Bonus

Pension

Job summary

Michael Page is seeking a Demand Generation Marketing Manager to lead B2B demand generation, pipeline growth and campaign strategy in Newbury. You will work with sales and partners to deliver integrated campaigns, content and digital strategies that raise brand visibility and drive acquisition.

You will optimise customer journeys, manage SEO, landing pages and lead capture, and use analytics to improve ROI.

Qualifications

• Proven B2B demand generation and lead generation experience.
• Strong focus on pipeline growth and conversion performance.
• Experience with CRM, marketing automation and reporting platforms.
• Ability to create compelling marketing assets, including thought leadership and customer stories.
• Brand governance, compliance and consistency across marketing activity.
• Proficient in Excel; experience with AI tools to enhance planning and reporting.

Responsibilities

• Own and deliver demand generation strategies that drive qualified pipeline growth.
• Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership.
• Enhance customer journeys across websites, campaigns and events for seamless engagement to conversion.
• Drive digital performance through website optimisation, SEO, landing pages and lead capture.
• Use data and insights to identify growth opportunities and maximise marketing ROI.
• Partner with sales to create compelling content and assets to support business development.
• Champion governance and brand consistency while maintaining a customer-centric culture.

Skills

B2B demand generation

Lead generation

Digital marketing channels

CRM & marketing automation

Content creation

Analytics & reporting

Excel

AI planning tools

Tools

CRM platforms

Marketing automation tools

Reporting tools

Job description

As the Demand Generation Marketing Manager you will lead demand generation activity to drive qualified pipeline, lead conversion and business growth. Working closely with sales and external partners, you'll deliver integrated campaigns, content and digital strategies that increase brand visibility, engagement and acquisition.

Client Details

My client is growing financial services organisation that partners with businesses to provide funding, asset finance, fleet solutions and commercial lending products, helping them invest, grow and manage operations more effectively.

Description

The Demand Generation Marketing Manager will have the following responsibilities:

• Own and deliver demand generation strategies that drive qualified pipeline growth, lead quality and measurable commercial outcomes.
• Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership channels.
• Enhance customer journeys across websites, campaigns and events, ensuring a seamless and insight-led experience from engagement to conversion.
• Drive digital performance through website optimisation, SEO, landing pages, lead capture and conversion pathway improvements.
• Use data, market insights and stakeholder feedback to identify growth opportunities, improve campaign effectiveness and maximise marketing ROI.
• Partner with sales teams to create compelling content, customer success stories and campaign assets that support business development objectives.
• Champion strong governance, brand consistency and risk management while fostering a customer‑centric, values‑led culture.

Profile

A successful Demand Marketing Manager should have:

• Proven experience delivering B2B demand generation and lead generation campaigns, with a strong focus on pipeline growth and conversion performance.
• Strong understanding of integrated marketing channels, including digital, content, PR, events, social media and sales enablement.
• Experience optimising digital performance through SEO, website journeys, landing pages, analytics and conversion best practices.
• Skilled in using CRM, marketing automation and reporting platforms to drive targeting, nurturing and campaign effectiveness.
• Ability to create compelling marketing assets, including thought leadership, case studies, customer stories and sales collateral.
• Good understanding of brand governance, compliance and maintaining consistency across all marketing activity.
• Proficient in Microsoft Office, particularly Excel, with experience leveraging AI tools to enhance planning, content creation, automation and reporting.

Job Offer

As the Demand Generation Marketing Manager you will receive:

• £55,000 to £59,000
• EV or cash car allowance
• Excellent benefits, including generous bonus and pension!

Permanent role based in Newbury, but candidates will be required to travel to Trowbridge on a regular basis.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best