Demand Generation Executive

Morson Edge (Technology); Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Bonus

Job summary

Morson Edge (Technology) is seeking a Demand Generation Executive in London with a hybrid work arrangement. You will own LinkedIn campaigns, help grow audiences, and support content-led demand generation across digital products and events.

The role focuses on combining content, social media, and data to drive demand, with opportunities to develop within a modern B2B marketing team.

Qualifications

• Experience in B2B social media or digital marketing.
• Strong knowledge of LinkedIn marketing and audience engagement.
• Analytical mindset with experience using social media insights and GA4.
• Experience with social scheduling tools and marketing platforms.
• Excellent copywriting and communication skills.

Responsibilities

• Plan and execute LinkedIn paid and organic campaigns.
• Manage social content calendars and thought leadership programmes.
• Drive audience growth and community engagement.
• Support employee advocacy initiatives.
• Monitor campaign performance and report on key metrics.
• Conduct A/B testing and identify optimisation opportunities.

Skills

LinkedIn marketing

B2B marketing

Content marketing

Copywriting

Analytics (GA4)

Campaign optimization

Performance reporting

Employee advocacy

Tools

GA4

LinkedIn Campaign Manager

Social scheduling tools

Job description

Demand Generation Executive / London / Hybrid 3 days / £35,000 + Bonus

A private equity-backed, leading international media organisation is looking for a Demand Generation Executive to join a newly created demand generation team supporting ambitious digital growth plans.

As the business continues to invest in digital products, memberships and audience development, you'll play a key role in building awareness and generating demand through LinkedIn-led campaigns, thought leadership and content marketing. This is an excellent opportunity to join a growing team and develop within a modern B2B marketing environment.

The Role

You'll join a newly created Demand Generation team and play a hands‑on role in building awareness, growing audiences and generating demand across a portfolio of digital products, memberships and events.

You'll take ownership of LinkedIn as a core demand generation channel, developing both paid and organic campaigns that reach relevant B2B audiences, promote thought leadership and drive engagement. You'll be responsible for turning ideas and content into campaigns that attract the right audiences, testing different approaches and using performance data to continually improve results.

Working closely with the Demand Generation Manager, you'll help execute the wider acquisition strategy and gain exposure to different areas of modern B2B demand generation, including paid social, content‑led acquisition, audience development, employee advocacy, campaign optimisation and performance reporting.

This is a hands‑on role suited to someone who enjoys combining content, social media and data and wants to develop their career within a specialist demand generation function.

Key responsibilities include:

• Planning and executing LinkedIn paid and organic campaigns
• Managing social content calendars and thought leadership programmes
• Driving audience growth and community engagement
• Supporting employee advocacy initiatives
• Monitoring campaign performance and reporting on key metrics
• Conducting A/B testing and identifying optimisation opportunities

What We’re Looking For

• Experience in B2B social media or digital marketing
• Strong knowledge of LinkedIn marketing and audience engagement
• Analytical mindset with experience using social media insights and GA4
• Experience with social scheduling tools and marketing platforms
• Excellent copywriting and communication skills

This is an exciting opportunity for a digital marketer looking to specialise in demand generation within a growing, digitally focused marketing team.