Growth and Demand Generation Lead - Global Brand (B2B)

Michael Page; Greater London; On-site; GBP 75,000 - 80,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

A global travel business is seeking a senior leader to drive global demand generation across multiple B2B brands, delivering pipeline and revenue through integrated marketing, automation, paid media, SEO and CRO. You will shape international growth strategy and lead high‑performing regional teams while partnering with sales and marketing leaders.

London-based with a hybrid model (3–4 days onsite), the role offers £75k-£80k plus bonus and benefits.

Qualifications

• 10+ years' experience in demand generation and/or growth marketing.
• Experience leading international B2B marketing teams.
• Head of+ level experience is preferred.
• Expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing.
• Data-driven with marketing-attributed pipeline, revenue and ROI experience.
• Strong commercial acumen and collaboration with sales leadership.
• Stakeholder management across global markets.

Responsibilities

• Develop and execute global demand generation strategies delivering pipeline and revenue growth.
• Lead integrated campaigns across paid search, paid social, programmatic, email and digital channels.
• Own digital marketing performance, budget optimisation and ROI across international markets.
• Drive website optimisation and conversion rate improvements through testing and analytics.
• Build scalable marketing automation and lead nurture programmes aligned to the B2B journey.
• Partner with sales and marketing leadership to optimise lead management and pipeline performance.
• Oversee reporting, attribution and dashboards to inform strategy.
• Shape global SEO and organic growth with content and digital teams.
• Lead, mentor and develop high-performing international marketing teams.

Skills

Demand generation

Growth marketing

International teams

Head of marketing

Paid media

CRM

SEO

CRO

ROI analytics

Stakeholder management

Commercial acumen

Lead nurturing

Tools

Marketing automation

CRM

Paid media

Job description

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

Client Details

A global travel business.

Description

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
• Own digital marketing performance, budget optimisation and ROI across multiple international markets
• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
• Shape global SEO and organic growth strategies alongside content and digital teams
• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

Profile

• 10+ years' experience in demand generation and/or growth marketing
• Experience leading international B2B marketing teams (Essential)
• Experience working at a Head of + level previously
• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
• Strong commercial acumen and experience working closely with sales leadership
• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
• Experience leading distributed teams and driving performance across multiple regio

Job Offer

£75k - £80k + Bonus and Bens

London - Hybrid (3 to 4 days a week onsite)