Marketing Lead

Salt; East Midlands; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Salt in Leicester (Hybrid) is seeking a Senior Marketing Manager/Marketing Lead to head the digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.

You will own strategy, campaigns and budget, building a high-performing team to scale growth and win new business in a competitive tech market.

Qualifications

• 7+ years in digital marketing and demand generation, B2B technology focus.
• Experience leading a marketing team or resource management.
• Strong SEO & PPC expertise and channel management.
• Familiarity with CRM/marketing automation (HubSpot).
• Data-driven, ROI focused with budget ownership.

Responsibilities

• Own and deliver the overall digital marketing and demand-generation strategy.
• Lead a marketing team and coordinate across channels.
• Run demand-gen activities including events, PR and GTM campaigns.
• Develop go-to-market campaigns for AI/tech products.
• Manage and optimise Google Ads, LinkedIn and Meta.
• Develop email marketing, lead nurturing and ABM activity.
• Drive website CRO, landing pages and A/B testing.
• Analyze performance, ROI and pipeline.
• Oversee budgets and external agencies as needed.
• Identify opportunities in GEO, AEO and AI search.
• Mentor team members and promote best practices.

Skills

GTM strategy

Acquisition marketing

SEO

PPC

CRM/marketing automation (HubSpot)

Marketing analytics

Budget management

Team leadership

ABM

B2B marketing

Paid social (LinkedIn/Meta)

Email marketing

Tools

HubSpot

Google Ads

LinkedIn Ads

Meta Ads

Job description

Senior Marketing Manager/Marketing Lead

Up to £70-80K plus Bonus

Leicester (Hybrid)

Ready to lead overall marketing and drive real commercial growth?

A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.

Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents.

This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance.

What you'll do

• Own and deliver the overall digital marketing and demand-generation strategy
• Lead a team across marketing
• Demand generation activities including events, PR, and other GTM techniques
• Develop go-to-market campaigns for new AI and technology products
• Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta
• Develop email marketing, lead nurturing and ABM activity
• Drive website CRO, landing pages and A/B testing
• Analyse performance, ROI and pipeline
• Manage digital marketing budgets and external agencies where required
• Identify new opportunities across emerging areas such as GEO, AEO and AI search
• Mentor and develop team members while driving best practice

What we're looking for

You'll have 7+ years' digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources.

You’ll bring:

• Strong strategic and hands-on GTM/acquisition marketing experience
• Proven SEO and PPC expertise
• Experience with Google Ads, LinkedIn and Meta
• Strong knowledge of B2B lead generation, ABM and marketing funnels
• Experience with CRM and marketing automation platforms (HubSpot)
• Strong analytical and reporting skills
• Experience managing budgets and measuring ROI
• Excellent communication, presentation and leadership skills
• A commercially focused, data-driven approach

*Rates depend on experience and client requirements