Demand Gen Lead – Hybrid, Growth & Multi‑Channel Campaigns

The One Group; England; Hybride; GBP 40 000 - 65 000; Plein temps

Avantages offerts par ce poste

Onsite parking

23 days annual leave plus bank/holiday

Bonus scheme

Pension

Gym membership

Résumé du poste

The One Group is seeking an experienced B2B marketing professional to own end-to-end demand generation and lead nurturing. You will run multi‑channel campaigns, optimise ROI and manage LinkedIn ads to deliver qualified leads.

Join a well‑respect ed agency renowned for customer experience, with hybrid working and strong career progression opportunities. You will collaborate across sales and marketing to drive pipeline and growth.

Qualifications

• Minimum 3 years' experience in B2B marketing, ideally SaaS, technology, or professional services
• Proven success in demand generation, lead nurturing, and pipeline creation through multi‑channel campaigns
• Hands‑on experience managing paid campaigns (including LinkedIn) and delivering lead generation campaigns
• Proven experience independently managing projects end-to-end (e.g. webinar series, marketing automation, industry reports, partner marketing)
• Strong understanding of, and hands‑on experience using marketing automation platforms, CRM workflows, audience segmentation, analytics reporting tools and a CMS
• Experience building and optimising conversion‑focused customer journeys, from subscriber acquisition through to lead generation
• Ability to develop campaign messaging and content tailored to different audiences, industries and buyer personas
• Strong analytical skills, with the ability to use data and insights to improve campaign performance, lead quality and ROI
• Excellent communication, stakeholder management, and collaboration skills, with experience working cross‑functionally
• Highly organised, proactive and capable of managing multiple projects and deadlines simultaneously
• Experience with, or a strong understanding of account‑based marketing

Responsabilités

• Own demand generation projects end-to-end, from the initial idea through to lead delivery. This includes analysis, optimisation and achieving lead targets
• Build and manage lead nurture programmes and marketing automation workflows to convert subscribers into qualified leads
• Execute activity across a variety of marketing channels as required (e.g., email, website, SEO, organic social, and third-party media)
• Produce campaign assets (e.g., landing pages, eBooks, case studies, promotional content) in collaboration with internal/external stakeholders
• Own and manage LinkedIn campaigns to drive leads through a variety of campaign types
• Monitor campaign, lead and conversion performance against objectives, reporting regularly and using insights to optimise ROI and inform planning
• Contribute to larger cross-functional initiatives, supporting marketing activity, content creation, and campaign delivery
• Stay up to date with demand generation trends and best practices, identifying opportunities to improve processes and drive growth
• Other activities may be required from time to time to support the business

Connaissances

B2B marketing

SaaS

Lead nurturing

Pipeline creation

LinkedIn ads

Project management

Marketing automation

Audience segmentation

Analytics

CMS

Conversion optimization

Campaign messaging

Data analytics

Stakeholder mgmt

Cross-functional collab

Multitasking

Outils

Salesforce

Dotdigital

GA4

Google Tag Manager

WordPress

Description du poste

The One Group is seeking an experienced B2B marketing professional to own end-to-end demand generation and lead nurturing. You will run multi‑channel campaigns, optimise ROI and manage LinkedIn ads to deliver qualified leads.

Join a well‑respect ed agency renowned for customer experience, with hybrid working and strong career progression opportunities. You will collaborate across sales and marketing to drive pipeline and growth.