Demand Gen Lead for B2B SaaS Growth

Borderless Immigration; Greater London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

3 days in office, 2 days remote

Laptops and gear

Job summary

Borderless Immigration is seeking a Head of Marketing to own positioning, brand, content, and the demand engine. You’ll lead a growing team, shape upmarket GTM for tech, finance and professional services, and drive B2C launches while maintaining accuracy and human tone in all communications.

You’ll work closely with immigration experts and report to the CEO, owning strategy and budget while remaining hands-on. Hybrid office presence required.

Qualifications

• 8+ years in B2B SaaS marketing with measurable pipeline and revenue impact.
• Experience leading a multi-disciplinary marketing team at a scale-up.
• Demand generation and inbound engine ownership with channel breadth.
• Strong product marketing, positioning, messaging and sales enablement.
• Data-driven with CRM/marketing analytics and attribution capability.
• AI-native approach to marketing and automation.
• Excellent writer and communicator, comfortable with leadership and board interactions.

Responsibilities

• Own the marketing plan and budget, driving pipeline and ROI.
• Lead and grow the marketing team; hire as needed.
• Run funnel from MQL to pipeline with RevOps and partnerships.
• Develop positioning for target sectors and go-to-market plans.
• Create case studies, decks, and campaigns to win large employers.
• Shape and promote services and B2C products; lead product launches.
• Collaborate with immigration experts to ensure accurate, human messaging.

Skills

B2B marketing

Demand generation

Product marketing

Campaign management

Data-driven

AI-native

Copywriting

HubSpot

SEO/Content

Tools

HubSpot

Semrush

Claude

Job description

Borderless Immigration is seeking a Head of Marketing to own positioning, brand, content, and the demand engine. You’ll lead a growing team, shape upmarket GTM for tech, finance and professional services, and drive B2C launches while maintaining accuracy and human tone in all communications.

You’ll work closely with immigration experts and report to the CEO, owning strategy and budget while remaining hands-on. Hybrid office presence required.