Marketing Director, Demand Gen for B2B IT/SaaS

tml Partners; England; On-site; GBP 80,000 - 100,000; Full time

Job summary

A fast-growing IT consultancy based in London is seeking a Head of Marketing to lead a transformative marketing function. The role involves designing and executing a robust marketing strategy to capitalize on substantial market growth in cloud and AI. Key responsibilities include building an inbound marketing engine and overseeing brand positioning, ensuring measurable success through analytics. An ideal candidate will have significant consultancy experience and deep knowledge of B2B technology dynamics. This is a full-time role with leadership responsibilities.

Qualifications

• Significant experience in the consultancy sector with a proven ability to drive marketing‑led demand generation.
• Deep understanding of the B2B technology sector and dynamics of marketing within complex, fast‑changing markets.
• Track record of building lead engines, scaling marketing teams, and integrating marketing & sales processes.
• Experience in effectively marketing intangible consultancy services.

Responsibilities

• Build and execute a marketing roadmap leveraging proven client success.
• Drive marketing‑led demand generation and nurture inbound leads.
• Oversee brand positioning and digital presence.
• Develop a marketing ROI framework using data and analytics.
• Manage marketing technology platforms and integrate processes.
• Recruit, develop, and lead a high‑performing marketing team.

Skills

Consultancy experience

B2B technology sector knowledge

Lead engine building

Brand awareness strategies

Job description

A fast-growing IT consultancy based in London is seeking a Head of Marketing to lead a transformative marketing function. The role involves designing and executing a robust marketing strategy to capitalize on substantial market growth in cloud and AI. Key responsibilities include building an inbound marketing engine and overseeing brand positioning, ensuring measurable success through analytics. An ideal candidate will have significant consultancy experience and deep knowledge of B2B technology dynamics. This is a full-time role with leadership responsibilities.