Demand Generation Executive

WeAreAspire; City Of London; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

10% bonus

25 days leave

Private medical insurance

Pension scheme

Season ticket loan

Cycle-to-work

Mentoring and development

On-site gym

Job summary

We Are Aspire Ltd in London is seeking a Demand Generation Executive to grow audiences and drive qualified leads for Defence and Security events. You will plan LinkedIn campaigns, manage content calendars, and analyse performance to optimise results.

You will collaborate with brand, campaign and marketing operations teams while developing your digital marketing skills in a hybrid role with a salary of £30,000-£35,000 plus a 10% bonus. Putney-based with 3 days in office.

Qualifications

• Experience in social media or digital marketing
• Familiar with LinkedIn content or campaigns for a business or brand
• Understanding of B2B marketing, audience engagement and lead generation
• Ability to use social media scheduling tools and content creation platforms (Canva, Adobe)
• Analytical mindset with ability to use performance data to improve campaigns
• Strong writing and storytelling skills to create clear, engaging content
• Excellent organisation to manage multiple activities and deadlines
• Industry experience in B2B events, Defence or Security is advantageous
• Knowledge of CRM and marketing automation (Salesforce, Pardot, MS Dynamics) is a plus

Responsibilities

• Grow audiences by planning and delivering LinkedIn campaigns across organic content, paid activity, thought leadership and employee advocacy
• Create engaging content and manage the content calendar to keep messaging relevant for Defence and Security audiences
• Generate leads by driving awareness, traffic and qualified interest across events and related products
• Track performance by monitoring reach, engagement, CTR, conversions and CPL to identify improvement opportunities
• Test and optimise campaigns, content formats and landing pages with A/B testing
• Work collaboratively with brand, campaign and marketing operations teams to deliver joined-up marketing activities

Skills

B2B Digital Marketing

LinkedIn Campaigns

Social Media

Content Creation

Lead Generation

Campaign Analytics

GA4 Tracking

A/B Testing

Brand Messaging

CRM & Marketing Automation

Job description

Demand Generation Executive | B2B Events

£30,000-£35,000 + 10% bonus | Putney | Hybrid (3 days in the office)

Want to turn great marketing into measurable commercial results?

This is your chance to join one of the world's largest events businesses and build your experience in B2B demand generation, working across a specialist portfolio of Defence and Security events.

You’ll be joining a team where digital marketing isn’t just about impressions and engagement. It’s about growing audiences, generating qualified leads and getting the right people interested in the right products.

The opportunity

Reporting to the Demand Generation Manager, you’ll play a hands-on role in growing audiences and delivering campaigns across the Defence portfolio.

Think LinkedIn campaigns, compelling content, audience development and performance analysis, all working together to generate demand.

You’ll have the opportunity to develop your digital marketing skills, learn from experienced marketers and see how your work contributes to wider commercial objectives.

What you’ll be doing

• Grow audiences: Plan and deliver LinkedIn campaigns across organic content, paid activity, thought leadership and employee advocacy.
• Create engaging content: Manage the content calendar and help keep messaging relevant, consistent and aligned with the Defence and Security audience.
• Generate leads: Drive awareness, traffic and qualified interest across a portfolio of events and associated products.
• Track performance: Monitor reach, engagement, click-through rates, conversions and cost per lead, identifying opportunities to improve results.
• Test and optimise: Support A/B testing across campaigns, content formats and landing pages to understand what works.
• Work collaboratively: Partner with brand, campaign and marketing operations teams to deliver joined-up marketing activity.

What we’re looking for

You’ll already have experience in social media or digital marketing and be keen to take the next step in your career.

Ideally, you’ll bring:

• Experience managing LinkedIn content or campaigns for a business or brand.
• An understanding of B2B marketing, audience engagement and lead generation.
• Confidence using social media scheduling tools and content creation platforms such as Canva or Adobe Creative Suite.
• An analytical mindset and an interest in using performance data to improve campaigns.
• Strong written communication skills and the ability to turn complex topics into clear, engaging content.
• Excellent organisational skills and the ability to manage multiple activities and deadlines.

Industry experience matters, too. Experience in B2B events would be particularly relevant, ideally within Defence or Security. However, candidates from similar B2B, corporate or regulated environments will also be considered.

Knowledge of CRM and marketing automation platforms such as Salesforce, Pardot or Microsoft Dynamics would be an advantage.

Eligibility to obtain Security Check (SC) clearance may be required, depending on access to sensitive information.

What’s in it for you?

Alongside a £30,000-£35,000 salary and 10% bonus, you’ll receive:

• 25 days’ annual leave plus bank holidays.
• An end-of-year wellbeing shutdown.
• Summer Friday finishes at 3pm during August.
• Private medical insurance and a health cash plan.
• Pension scheme.
• Season ticket loan and cycle-to-work scheme.
• Mentoring and development opportunities.
• Access to an on-site gym and shower facilities.

Ready for your next move?

If you’re looking to develop your career in B2B digital marketing and want to work on campaigns where audience growth and lead generation genuinely matter,

Desired Skills and Experience

Skills Summary - Demand Generation Executive

• B2B Digital Marketing
• LinkedIn Campaign Management
• Organic & Paid Social Media
• Content Creation & Scheduling
• Audience Growth & Lead Generation
• Social Media Analytics & Reporting
• GA4 & Campaign Performance Tracking
• A/B Testing & Campaign Optimisation
• Canva & Adobe Creative Suite
• Brand Messaging & Content Planning
• CRM & Marketing Automation
• B2B Events Marketing
• Stakeholder & Agency Collaboration
• Defence & Security Marketing (desirable)

We Are Aspire Ltd are a Disability Confident Committed employer