Data & Tech Director: Audience Strategy & Transformation

Publicis Groupe UK; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom UK is seeking a Data & Tech Director to shape audience strategy and guide data and technology transformation for a major global client across multiple markets. You will translate global direction into practical regional roadmaps that help brands understand, build and connect with valuable audiences.

You will be a trusted senior partner to the client, adapting strategies and leading cross‑functional teams to deliver high‑quality outcomes across identity, data and planning tools.

Qualifications

• Strong client leadership skills, with experience advising senior stakeholders and building trusted, collaborative relationships.
• Demonstrable experience creating strategic roadmaps and bringing different teams together to turn direction into action.
• A strong understanding of audience strategy, identity and the use of first-party, second-party and partner data to support growth.
• Sound knowledge of the digital media, martech and adtech landscape, with the ability to communicate technical subjects clearly to varied audiences.
• Familiarity with audience and planning platforms such as Epsilon, Lotame, Growth OS or scenario-planning tools, or experience with comparable technology.
• An understanding of taxonomy, its role in connected planning and the principles required to support effective governance.
• A curious and pragmatic approach, with the confidence to navigate complex organisations, guide new ways of working and lead through collaboration.

Responsibilities

• Lead the development and delivery of regional data and technology roadmaps, aligning client priorities, global direction and local market needs.
• Build trusted relationships with senior client stakeholders, turning complex data and technology topics into clear recommendations and decisions.
• Shape audience strategies that support sustainable growth, using data and identity to help brands identify, understand and engage the right audiences.
• Adapt global audience frameworks for regional and market use, providing clear guidance that enables effective local activation without owning media planning or execution.
• Advise the client on identity, data partnerships, audience technology and planning tools, ensuring solutions address strategic marketing challenges.
• Collaborate with planning, strategy, data science, analytics and market teams to embed audience thinking throughout the client’s planning processes.
• Lead and support members of the Data & Technology team, creating clarity around priorities and helping colleagues deliver connected, high-quality client work.

Skills

Client leadership

Roadmap creation

Audience strategy

Martech/Adtech

Data platforms

Taxonomy governance

Collaborative leadership

Tools

Epsilon

Lotame

Growth OS

Job description

Starcom UK is seeking a Data & Tech Director to shape audience strategy and guide data and technology transformation for a major global client across multiple markets. You will translate global direction into practical regional roadmaps that help brands understand, build and connect with valuable audiences.

You will be a trusted senior partner to the client, adapting strategies and leading cross‑functional teams to deliver high‑quality outcomes across identity, data and planning tools.