Data Strategy Director, Europe - AI, Identity & Growth

Publicis Digital Experience; Greater London; Híbrido; GBP 90.000 - 135.000; Tempo integral

Benefícios oferecidos por esta vaga

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Resumo da vaga

Starcom in London is hiring a Data Strategy Director to shape how data, technology and AI drive marketing transformation for a large client across Europe and Central Eurasia. You will unite client teams, strategists, analysts and tech specialists to turn ambitious ideas into measurable outcomes.

You will lead regional strategy, collaborate on identity, measurement and emerging tech, and guide data governance to ensure responsible use across campaigns for world-leading brands.

Qualificações

• Experience leading senior client relationships with complex data or technology topics.
• Proven track record of creating strategic roadmaps and aligning multidisciplinary teams.
• Practical knowledge of data governance, including standards, ownership, taxonomy, quality and reporting.
• Understanding of strategic media planning and the role data plays in marketing decisions.
• Experience collaborating with technology, data science, analytics and measurement specialists to deliver business outcomes.
• Familiarity with marketing technology, advertising technology and major digital media platforms.
• Collaborative and adaptable approach with ability to create new ways of working when processes are not defined.

Responsabilidades

• Own and evolve regional data and technology roadmaps, aligning teams and client stakeholders around clear strategic priorities.
• Co-create audience strategies with Planning and Audience teams, using business data and identity solutions to enable more relevant and effective reach.
• Guide data strategy decisions, including data partnerships, first- and second-party data, technology selection and responsible data use.
• Establish practical data governance, quality and reporting standards that connect global frameworks with local market needs.
• Embed evidence-based planning across integrated strategy and paid, earned, shared and owned media processes.
• Partner with Measurement teams to develop test-and-learn roadmaps, learning agendas and credible measurement frameworks.
• Lead transformation pilots across areas such as media, AI, production, influencer marketing and commerce, ensuring strong data foundations from the outset.

Conhecimentos

Senior client relationships

Strategic roadmaps

Data governance

Strategic media planning

Cross-disciplinary collaboration

Marketing technology familiarity

Collaborative/adaptive working

Descrição da vaga

Starcom in London is hiring a Data Strategy Director to shape how data, technology and AI drive marketing transformation for a large client across Europe and Central Eurasia. You will unite client teams, strategists, analysts and tech specialists to turn ambitious ideas into measurable outcomes.

You will lead regional strategy, collaborate on identity, measurement and emerging tech, and guide data governance to ensure responsible use across campaigns for world-leading brands.