Data Strategy Director — Lead Data & AI Transformation

Publicis Groupe; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Starcom Worldwide, Inc. is hiring a Data Strategy Director to shape how data, technology and innovation drive marketing transformation for a large client across Europe and Central Eurasia.

You will unite client teams, strategists, analysts and technology specialists to solve complex marketing challenges and translate ambitious ideas into measurable outcomes. This role requires leading regional strategies, guiding data governance, and collaborating with cross-disciplinary teams to enable

Qualifications

• Experience leading senior client relationships and turning complex data or technology topics into clear, actionable recommendations.
• Strong track record of creating strategic roadmaps and building alignment across multidisciplinary and geographically distributed teams.
• Practical knowledge of data governance, including standards, ownership, taxonomy, quality and reporting.
• Understanding of strategic media planning, digital channels and the role data plays in improving marketing decisions.
• Experience collaborating with technology, data science, analytics and measurement specialists to deliver business outcomes.
• Familiarity with marketing technology, advertising technology and major digital media platforms.
• Collaborative and adaptable approach, with the confidence to create effective ways of working when an established process does not yet exist.

Responsibilities

• Own and evolve regional data and technology roadmaps, aligning teams and client stakeholders around clear strategic priorities.
• Co-create audience strategies with Planning and Audience teams, using business data and identity solutions to enable more relevant and effective reach.
• Guide data strategy decisions, including data partnerships, first- and second-party data, technology selection and responsible data use.
• Establish practical data governance, quality and reporting standards that connect global frameworks with local market needs.
• Embed evidence-based planning across integrated strategy and paid, earned, shared and owned media processes.
• Partner with Measurement teams to develop test-and‑learn roadmaps, learning agendas and credible measurement frameworks.
• Lead transformation pilots across areas such as media, AI, production, influencer marketing and commerce, ensuring strong data foundations from the outset.

Skills

Client leadership

Strategic roadmaps

Data governance

Media planning knowledge

Collaboration with data science

Advertising tech familiarity

Collaborative/adaptive mindset

Job description

Starcom Worldwide, Inc. is hiring a Data Strategy Director to shape how data, technology and innovation drive marketing transformation for a large client across Europe and Central Eurasia.

You will unite client teams, strategists, analysts and technology specialists to solve complex marketing challenges and translate ambitious ideas into measurable outcomes. This role requires leading regional strategies, guiding data governance, and collaborating with cross-disciplinary teams to enable