Audience Strategy & Data Transformation Director

Publicis Groupe ANZ; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Starcom is seeking a Data & Tech Director to shape audience strategy and lead data and technology transformation for a major global client across pet nutrition, food and snacking. You’ll translate global direction into regional roadmaps, guiding teams across markets and collaborating with multiple disciplines to deliver high-impact work.

You will lead a cross-functional Data & Technology team, engage senior stakeholders, and drive governance and activation across identity, data partnerships and

Qualifications

• Experience advising senior stakeholders and building trusted relationships.
• Ability to translate global direction into regional roadmaps.
• Strong understanding of audience strategy, identity and data to drive growth.
• Knowledge of digital media, martech and adtech landscape.
• Familiarity with audience/planning platforms and governance basics.

Responsibilities

• Lead regional data and technology roadmaps aligned with client priorities.
• Build trusted relationships with senior client stakeholders and provide clear recommendations.
• Shape audience strategies using first- and third-party data.
• Adapt global frameworks for regional use while guiding activation.
• Advise on identity, data partnerships and planning tools for marketing challenges.
• Collaborate with planning, strategy, data science, analytics and market teams.
• Lead and mentor Data & Technology team members to deliver high-quality work.

Skills

Client leadership

Roadmap development

Audience strategy

Data and identity

Collaboration

Practical storytelling

Tools

Epsilon

Lotame

Growth OS

Scenario-planning tools

Job description

Starcom is seeking a Data & Tech Director to shape audience strategy and lead data and technology transformation for a major global client across pet nutrition, food and snacking. You’ll translate global direction into regional roadmaps, guiding teams across markets and collaborating with multiple disciplines to deliver high-impact work.

You will lead a cross-functional Data & Technology team, engage senior stakeholders, and drive governance and activation across identity, data partnerships and