Data & Tech Director: Audience Strategy & Growth

Publicis Groupe; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom Worldwide, Inc. is seeking a Data & Tech Director to shape audience strategy and lead data and technology transformation for a major global client in pet nutrition, food and snacking.

You will translate global direction into practical regional roadmaps and partner with senior client stakeholders to drive growth across markets. You will oversee identity, data partnerships and planning tools, guiding teams across strategy, data science and analytics to deliver connected, high-quality work

Qualifications

• Strong client leadership with experience advising senior stakeholders.
• Experience creating strategic roadmaps and aligning teams to action.
• Understanding of audience strategy, identity and first-party data to drive growth.
• Solid knowledge of the digital media, martech and adtech landscape and ability to explain complex topics clearly.
• Familiarity with audience and planning platforms such as Epsilon, Lotame, Growth OS or scenario-planning tools.

Responsibilities

• Lead the development and delivery of regional data and technology roadmaps, aligning client priorities, global direction and local market needs.
• Build trusted relationships with senior client stakeholders, translating complex data and technology topics into clear recommendations.
• Shape audience strategies that support sustainable growth using data and identity to engage the right audiences.
• Adapt global audience frameworks for regional use, guiding local activation without owning media planning or execution.
• Advise on identity, data partnerships, audience tech and planning tools to address strategic marketing challenges.
• Collaborate with planning, strategy, data science, analytics and market teams to embed audience thinking in planning processes.
• Lead and support the Data & Technology team, setting priorities and ensuring high-quality client work.

Skills

Strong client leadership

Strategic roadmaps

Audience strategy

Digital media knowledge

Adtech & martech

Governance & taxonomy

Curious & pragmatic

Tools

Epsilon

Lotame

Growth OS

Scenario planning tools

Job description

Starcom Worldwide, Inc. is seeking a Data & Tech Director to shape audience strategy and lead data and technology transformation for a major global client in pet nutrition, food and snacking.

You will translate global direction into practical regional roadmaps and partner with senior client stakeholders to drive growth across markets. You will oversee identity, data partnerships and planning tools, guiding teams across strategy, data science and analytics to deliver connected, high-quality work