Data Strategy Leader: Marketing Transformation

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom in London is seeking a Data Strategy Director to shape how data, technology and innovation drive marketing transformation for a large client across Europe and Central Eurasia. You will bring together client teams, strategists, analysts and technology specialists to solve complex marketing challenges and turn ambitious ideas into practical, measurable outcomes.

You will influence regional strategy while helping local markets succeed.

Qualifications

• Experience leading senior client relationships and turning data/tech topics into actionable recommendations.
• Track record of creating strategic roadmaps and aligning multidisciplinary teams.
• Knowledge of data governance, standards, ownership, quality, and reporting.
• Understanding of strategic media planning and the role data plays in marketing decisions.
• Experience collaborating with tech, data science, analytics and measurement specialists.

Responsibilities

• Own and evolve regional data and technology roadmaps, aligning teams and client stakeholders around clear strategic priorities.
• Co-create audience strategies with Planning and Audience teams to enable relevant and effective reach.
• Guide data strategy decisions, including data partnerships and data ownership models.
• Establish practical data governance, quality and reporting standards that connect global frameworks with local market needs.
• Lead transformation pilots across media, AI, production, influencer marketing and commerce with strong data foundations.

Skills

Lead client relationships

Roadmap planning

Data governance

Media planning

Cross-functional collaboration

Marketing tech

Adaptive collaboration

Tools

Analytics tools

Measurement frameworks

Job description

Starcom in London is seeking a Data Strategy Director to shape how data, technology and innovation drive marketing transformation for a large client across Europe and Central Eurasia. You will bring together client teams, strategists, analysts and technology specialists to solve complex marketing challenges and turn ambitious ideas into practical, measurable outcomes.

You will influence regional strategy while helping local markets succeed.