Data Strategy Business Director - Media Agency

Silverdrum; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Silver Drum, a global media agency, is seeking a Data Strategy Business Director to turn data into stronger audience strategies and measurable growth. You will lead across key accounts in charity and betting & gaming, with project work across travel and automotive, blending senior consultancy with hands-on delivery.

You will connect audience insight to commercial priorities, explain complex ideas clearly, and thrive when hands-on with data and technology when required.

Qualifications

• Experience in data and audience strategy within an agency, consultancy or relevant client-side environment
• Understand how first-party data, segmentation and audience activation can improve marketing effectiveness
• Confident advising senior stakeholders and translating complex data challenges into clear actions

Responsibilities

• Shape and deliver data strategies that support client growth, from defining audiences to activation and measurement
• Build trusted relationships with senior clients, translating business challenges into clear recommendations and practical plans
• Help manage and develop a small team, with junior hires planned as the consultancy grows
• Work with agency teams to help them understand where data can strengthen work and create opportunities
• Support the development of the consultancy's data strategy offering and growth of existing relationships
• Collaborate with technical and measurement specialists to ensure implementable recommendations and impact assessment

Skills

Data strategy

Audience strategy

Stakeholder management

Team leadership

Presentation & communication

Job description

Global media agency is hiring a Data Strategy Business Director to help clients turn data into stronger audience strategies and measurable business growth. Working closely with the consultancy team lead, you'll take a leading role across two key accounts in the charity and betting & gaming sectors, alongside project work across travel and automotive. Your work will span data strategy, audience segmentation, targeting and governance, helping clients identify and act on opportunities for growth. This role combines senior client consultancy with practical delivery. You'll need to connect audience insight with commercial priorities, explain complex ideas clearly and be comfortable getting hands-on with data and technology when required.

The role

• Shape and deliver data strategies that support client growth, from defining audiences to activation and measurement.
• Build trusted relationships with senior clients, translating business challenges into clear recommendations and practical plans.
• Help manage and develop a small team, with further junior hires planned as the consultancy grows.
• Work closely with client teams across the agency, helping them understand where data can strengthen their work and create new opportunities.
• Support the development of the consultancy's data strategy offering, identifying opportunities to grow existing relationships and win new projects.
• Work with technical and measurement specialists to ensure recommendations can be implemented and their impact assessed.

About you

• Experience in data and audience strategy within an agency, consultancy or relevant client-side environment
• Understand how first-party data, segmentation and audience activation can improve marketing effectiveness and deliver business results
• Confident advising senior stakeholders, developing colleagues and turning complex data challenges into clear actions.
• Technical fluency matters too: this is a small, growing team, so you'll need to move comfortably between strategic conversations and hands-on delivery

In return, you'll have the opportunity to help shape a growing consultancy within an established global agency network, with exposure to senior leadership and a varied client portfolio.